A Small Business Guide to LinkedIn: Part 2

In our last post, we shared a guide to why LinkedIn is important and how to set-up your LinkedIn company page and how to post the right kind of content. In this post, we will discuss strategies for optimizing your page and building followers  in our second guide to LinkedIn.

Thinking about making changes to your business? ProStrategix knows how to help. Read some of our other articles below, or feel free to connect with us and get a complimentary thirty-minute consulting session.


So, How to Post Content Effectively?

It’s very important that you post relevant content frequently. The rule of thumb is 1 to 2 posts per day. Yes, this is a huge time commitment. But, we hope that you, like us, feel this is an investment well spent. It also takes time. It can take 6 months to a year to gain the full benefit of your efforts. There will be many disappointments along the way, but persistence is key. 

A profile boost like as outlined in the video can deliver a more meaningful audience. Now, you can showcase your content to people who will find it more relevant. Did you know that nearly half of all B2B web traffic from social media originates on LinkedIn? That’s why it’s so important to have your page optimized so you can make the most of this organic traffic. For more about what you should consider posting, please watch the following guide to LinkedIn.

How can you guide followers to your LinkedIn profile?

This is no small task. If you have completed the prior tasks, this should be easier. You have relevant content and an optimized page so new contacts will be able to gauge your value more quickly. There are no shortcuts to guide true followers to your LinkedIn. It takes effort. The video shows some ways that great ways to help. That said, you will still need to take the time to research the right contacts, read their profiles, find a meaningful reason to connect, and send a personalized invitation.  

At ProStrategix, we know you have concerns.  We’re designed to help give you the business support you need so you can focus on doing what you love.  If you would like to learn about how we might be able to help you, please contact us.

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