If you are a seasonal business that operates in the summer, you’re probably looking at one of the worst years you could imagine. As COVID continues and tourism dwindles, there is a good chance that you’ve found yourself in a rough place right now. If you’re worried about the stability of your small business during the ongoing crisis, you’re not alone. Here is some brief advice if you’ve found yourself worried about the future of your seasonal small business this summer.
The Future of Seasonal Small Businesses This Summer
From festivals to camps to tourism and beyond, so many industries that usually rely on business during the summer are being forced to reconsider their future. And as Memorial Day weekend fast approaches, and heralds the start of the season, it might feel pretty futile to hope for the best.
If your seasonal business is in a rough place this summer, you’re not alone. In fact, with unemployment numbers so high it is hard to imagine anything normal about this summer season. So what can you do to prepare for the strangest season yet? Well, we say that you should hope for the best but prepare for the worst.
If You Want to Open...
There are a few different questions that you’ll need to ask yourself when it comes to reopening your small business for the summer season in spite of COVID’s impact. Among other questions, do you have the proper amount of money to survive with a lower attendance rate? And are you in an area where there is a possibility for tourism? These are key to know.
Similarly, will have to let your regular and potential customers know that you’re open for business. Do you have a plan in place for this? Whether through marketing or advertising, people need to know that you’re still around. There’s no sense of opening your seasonal small business for the summer if people have no idea that you’re open. So how can you achieve that?
We’ve talked about reopening small businesses before, but there are a lot of different details that you may need to consider. With that in mind, make sure that you have the proper safety precautions in place, both for the health of your customers and your staff.
If You’re Going to Remain Closed...
This might be the right option for your small business as well, depending on conditions. But if you want to remain closed and if you don’t want to have to close your small business down, you’ll need to make sure that you can afford rent and utilities over time even if you don’t open.
This is the problem with seasonal businesses; even if things start to reopen across the nation by the middle of the summer, you might not know if it is too late. So, what do you do, and when can you reopen?
Worst of all, will you be able to reopen at all in the future? That’s the question no one is asking, but you really should keep in mind.
We know this is a very down post, but it’s a reality for seasonal small businesses this summer that no one has considered. Let us know if you need help, we want to do what we can to make your small business survive. We’re here for you.