How to Hire a Skill You Don't Have
How do you Hire a Skill You Don't Have?
Want to hire a skill you don’t have, but don’t know how?Sometimes businesses have to adapt. Trends change. Crises happen. Things can hit us from all angles.
We want to introduce you to Jason. This case is an example of a business trying to tackle a new channel for him. While e-commerce has been a way of life for some, it wasn’t for Jason. Now, before you brush this off as old guy’s problem, it’s a good case for how to identify and hire a skill you don’t know you don’t have.
“I inherited my business from my parents. We’ve been in the industry for years, but lately, we haven’t been doing that well. Sales are falling and bills are getting harder to pay. I’m spending so much time thinking about the business that I’m beginning to wonder if it’s time to exit.”
Jason runs a rather sizable small business and has been having a rough couple of years. Jason has been hit hard as more and more health and beauty purchases were headed online. Jason produces products that he sold through distributors, and that volume had dropped off. Jason is a smart businessman. He didn’t sit on hands. He did his best to adapt. He’s tried to sell through Amazon but has had a hard time breaking through. He has his own e-commerce platform but has struggled to gain traffic and conversions. He had hired people to help, but it didn’t pan out.
After trying for a couple of years, he was wondering if it was time to exit, but before he went down that path, he wanted to give it one more try, so he reached out for help.
How We Helped Jason
The front of the tile describes the problem. Flip it to see the solution.
This wasn’t an easy decision for Jason. This was his baby, and the idea of sharing some equity was hard for him. However, he understood the necessity. We could secure some funds, but we would not be able to secure the entire amount with tapping into equity. This was a longer process, but Jason was able to turn his business around in the end.
If Jason’s story wasn’t right for your business, please take the business assessment, which will direct you to a guide more suited for your specific needs, or you can always contact us.