INTRO PHRASE: Content Marketing, SEO/SEM, and Market Automation are three relatively inexpensive digital marketing techniques that will supercharge your marketing efforts.
Pages from the ProStrategix Blogs that fall under the category of technology news. All articles about technology news contained within.
Yelp remains one of the top review sites for local businesses. As we said in our early post, Google My Business review seems to have more impact than Yelp review. According to the “The Daily Beast”, Yelp claims its new ad products can increase potential customer engagement… Read More »Are Yelp Ads a Gimmick or a Legit Opportunity
Digital marketplaces have been blamed for the demise of Main Street. And while they part of the cause, but the trend started with Wal-Mart, 30 years ago. The simple truth is people want a simple, cost-effective means of buying what they need. E-Commerce is the way of the future. Our… Read More »How Digital Marketplaces Helped Turn a Business Around
Ah, the joys of being a marketplace, you reap all the financial benefits of the transactions, ad sales, etc. but absolve yourself of all responsibility for bad outcomes. Uber with drivers. Facebook and fake news. Amazon with foreign counterfeit goods. Are these halcyon days of marketplace ending?… Read More »A Crackdown on Foreign Counterfeit Goods? Finally.
We talk about Amazon a lot, and for good reason too. It is so important for e-commerce businesses. But we have to think about Amazon and how it is very comparable to a monopoly in 2020. It reminds me of that Wizard of Oz line: “Pay no attention to the man behind the… Read More »The Amazon Monopoly: What Research Shows
There is no shortage of small-business academies or educational programs. Even we have hosted some webinars of our own that help owners learn more about their business. But recently, Amazon has gotten into the space with their Small Business Academy. So, we looked at Amazon’s entry and came away with three key points. Thinking about… Read More »Three Takeaways from Amazon Small Business Academy
We’ve gone through Amazon and Google and other tech companies before when it comes to small businesses. Now, let’s think about Yahoo, and specifically the Yahoo Business Maker. In October 2019, Yahoo Small Business launched its Business Maker. It’s a “a new platform to help small businesses and aspiring business… Read More »Is Yahoo Small Business Maker a Smart Deal or Not?
It should come as no surprise. We use LinkedIn to boost our small business. Why? Even though LinkedIn has become more crowded and the audience a bit more jaded, it’s still one of the best platforms for Business-to-Business (B2B) selling. This is one of the main ways to turn your small business from… Read More »Top Ways to Use LinkedIn to Boost Small Business
Are the effects of big tech a friend or a foe to small businesses like yours and mind? The short answer: it’s likely both. As we said in our recent post about Amazon and Small Businesses, you can still have a chance at winning. But, it’s a little… Read More »The Big Tech Effect on Small Business
In our last post, we shared a guide to why LinkedIn is important and how to set-up your LinkedIn company page and how to post the right kind of content. In this post, we will discuss strategies for optimizing your page and building followers in our second guide to… Read More »A Small Business Guide to LinkedIn: Part 2