How Do We Pull This All Together?
We use a four-step process that has served me well for the past 25 years. We always start with the strategy. Defining the target is the most important decision you will make. Next, we have to figure out what we want to say to our target, which will motivate them to act. In step 3, the digital strategy focused on how best to get our message to our target. Then, finally, we pull it all together in the marketing plan.