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ProStrategix Features in the News

We are honored to have ProStrategix Features in so many amazing publications. Please check out our latest press.

Business News Daily

Business News Daily

Exempt vs. Nonexempt: What Is the Difference?
One of the main differences between exempt and nonexempt positions is compensation. Brian Cairns, CEO of ProStrategix Consulting, said that employees with exempt status must earn at least $455 per week but cannot receive payment for overtime. Nonexempt employees must earn at least minimum wage and are eligible for overtime pay.

Forbes

Forbes

7 Successful Tips To Help Leaders Give Negative Feedback Effectively
Brian Cairns, CEO of ProStrategix Consulting, impressed the importance of depersonalizing the situation. Cairns said by documenting the facts before providing feedback, it allows managers to refer to them when emotions are raised or use them as examples while teaching. Additionally, managers can describe the impact it had on the team, client or organization.

AMEX

American Express

Open Enrollment and Employee Health Insurance: Challenges and Solutions for Providing Medical Coverage
"We have less than 20 employees and are considered a non-ALE (Applicable Large Employer) from the Affordable Care Act (ACA) perspective," says Brian Cairns

Funding Circle

Funding Circle

6 Ways to Get Through a Business Crisis
One of the main differences between exempt and nonexempt positions is compensation. Brian Cairns, CEO of ProStrategix Consulting, said that employees with exempt status must earn at least $455 per week but cannot receive payment for overtime. Nonexempt employees must earn at least minimum wage and are eligible for overtime pay.

Legalzoom

Legal Zoom

Keeping Tabs on Your Business Finances and Avoiding Bankruptcy
In addition, when creating your income projection, be sure to enter the estimated income according to when it will be paid, not when you plan to bill it. "For example, if you have a contract that's completed in January, and it takes 60 days to get paid, don't budget the sales in January. Budget them in March," says Brian Cairns

US News

US News & World Report

How to Start and LLC
Few small businesses form a C-Corp due to its complexity in rules, fees and paperwork, according to Brian Cairns, CEO of ProStrategix Consulting, a business management consulting firm in New York City. "Most form either an LLC or an S-Corp," Cairns says

Forbes

Forbes

5 Secrets Of Onboarding 100% Remote Workers Revealed By Hiring Experts And Leaders
“Of course, online portals can be jazzed up to make them more alluring. Brian Cairns, CEO of financial consultancy ProStrategix digitized and gamified the traditional onboarding curriculum. What used to be a checklist and employee handbook is now a series of slide shows and interactive videos, each with quizzes to do after completion.”

Business News Daily

Business News Daily

Should You Set Your Business Up as an LLC or S Corporation?
“LLCs require business owners to file with the state the LLC was formed in, and these requirements may vary depending on the state, according to Brian Cairns, CEO of ProStrategix Consulting."

Reach Futher

Reach Further (East West Bank)

What Every Small Business Needs to Know Before a Market Expansion
“"The first question you have to ask is, ‘If I’m going to expand, what makes the most logical sense for me from a cost standpoint, and from a profit standpoint and a revenue standpoint, as well?” Cairns said.”

Spark Hire

Spark Hire

5 Ways to Turn a Gig Worker into a Long-Term Employee
The first thing any hiring manager needs to understand is why people want to work in the gig economy. For most, it’s flexibility and freedom. We’ve used these four hacks to successfully hire gig workers: Start part-time (less than 20 hours per week) Allow them to set their own hours Enable them to work remotely Forgo the need for FaceTime (a relic of the old corporate world – it’s dead on arrival for gig workers)...

Fit Small Business

Fit Small Business

What's the Difference Between Preferred Stock vs. Common Stock
“Preferred stock is a bit of a hybrid between a bond and common stock in the sense that preferred shares usually have a guaranteed return amount at a fixed term. At a trigger point, the preferred stockholder has the option to sell at a predetermined rate or convent their holdings to common stock."

Small Business Trends

Small Business Trends

White Label vs. Private Label Products: What’s the Difference?
“The distinction between white label and private label are subtle,” he writes. “That’s why these terms are so easily confused. Private label is a brand sold exclusively in one retailer, for example, Equate (WalMart). White label is a generic product, which is sold to multiple retailers like generic ibuprofen (Advil).”

Business News Daily

Business News Daily

Free Business Plan Templates for Startups
“Regarding the executive summary, another crucial section of your business plan, Cairns offered a few key points for you to include: How the business is unique or, if not unique, how it plans to differentiate itself in the marketplace How the business will make money Basic business model Business objectives and goals Market factors and business environmental factors that could impact the business Key strategies to reach goals and objectives High-level financial summary, revenue, and profit for the first and second year if it's a three-year plan, plus the third year if it's a five-year plan

Elements

Business News Daily

10 In-Store Pharmacy Marketing Ideas to Increase Sales
Brian Cairns, founder and CEO of ProStrategix Consulting, a company that provides guidance and expertise to small businesses, says that many pharmacists aren’t taking advantage of the marketing opportunities presented to them when patients walk into the store. “They should use every trip as an opportunity to remind the customers of what they offer,” he said

Jot Form

Jot Form

4 Expert tips for conducting qualitative market research
Brian Cairns of ProStrategix Consulting adds that qualitative research is best for gaining insight regarding more subjective aspects such as customers’ emotional triggers and motivators — which customers may not even be aware of themselves. “Qualitative research helps you gain a deeper understanding of the audience through probing and follow-up questions,” Cairns says.

UpJourney

UpJourney

What Is the Difference Between a Resume and Cover Letter?
“A resume aims to get the recipient to invite the applicant for an interview, while a cover letter aims to get the recipient to look at the applicant’s resume”

Business News Daily

Business News Daily

Small Business Financing Options Without a Traditional Bank
“"Convertible debt can be a great way to finance both a startup and a small business, but you have to be comfortable with ceding some control of the business to an investor," said Brian Cairns, CEO of ProStrategix Consulting. "These investors are guaranteed some set rate of return per year until a set date or an action occurs that triggers an option to convert."”

Pursuasion by the pint

Persuasion by the Pint

How to Generate More Leads: White Papers
On this episode, we’ll be discussing how to persuade prospects to do business with you using white papers and other forms of free reports. Brian Cairns shares his views.

Databox

Data Box

Content Strategy vs. SEO Strategy: How to Decide Which Comes First
Content and SEO are equally as important… But which do you start with? We asked 60+ experts to share the strategy they prioritize—and why.

business.com

Business.com

How to read the fine print of your loan agreement?
Here are seven questions small business owners should ask themselves before signing a business loan agreement.

OppU

OppU

15 Super-Smart Ways to Start a Business on a Budget
Because you have a million-dollar idea—not a million dollars.
Ideas are free. Turning those ideas into a successful business can be costly.

EPN

Enterprise Podcast Network

How Do I Grow My Business?
Brian Cairns understands how businesses work. With 20 years of management and marketing experience for companies like Procter & Gamble, Johnson & Johnson, and Pfizer, he’s no stranger to the challenges of corporate environments.

US News

US News & World Report

Can I Get a Business Credit Card With Only an EIN?
"No reputable institution will give you credit solely with an EIN, no credit history and a zero balance in your business banking account," says Brian Cairns, founder of business consulting firm ProStrategix Consulting

SHRM

SHRM

Know the Perils of the Gig Economy
The gig economy is getting a lot of attention these days—some good, some not so good.

Lendio

Lendio

Are You Letting Your Business Run You?
The restaurant industry is not for the faint of heart. While passion is the spark that inspires restaurateurs to pursue their dreams, profit margins determine whether or not those dreams are a sustainable business.

AP

Associated Press

Thinking of partnering? Some tips for business owners
When small business owners want to take on partners, the selection process needs to be carried out thoughtfully and deliberately. The wrong choice can doom not only the partnership, but the company.

Wave

Wave Blog​

How to choose a bank for your small business?
“Your personal bank might not be small business-friendly or offer the best small business rates, or may have high hurdle rates for loans,” says Brian Cairns, CEO at ProStrategix Consulting. ~ ProStrategix Features

Small Business Trends

Small Business Trends

How to Fire an Employee
Many states have at-will employment provisions for employers and employees. This gives bosses a wide berth to fire people. For workers, there is often a wrongful termination avenue to look into. ~ ProStrategix Features

Elements

Elements

Simple Strategies Guaranteed to Boost Pharmacy Cash Flow
Many business owners equate profitability with success, a common conception which fails to acknowledge that a company can be profitable and still fail. “This is where many companies get tripped up,” said Brian Cairns

Forbes

Forbes Magazine

Small Business Owners Getting Much-Needed Capital For Growth In 2018
Every founder has a story. Mine is not unlike many you’ve heard before: two young entrepreneurs looking to make a huge impact on the world.

Lightspeed

Lightspeed

The Complete Guide to Restaurant Profit Margins
The restaurant industry is not for the faint of heart. While passion is the spark that inspires restaurateurs to pursue their dreams, profit margins determine whether or not those dreams are a sustainable business. ~ ProStrategix Features

AP

Associated Press

Just a few customers? Owner strategies in case any leave
NEW YORK — It's a scary but sometimes necessary way to operate — with only a few clients, and perhaps just one. But what if any of those customers leave in a short time span, erasing a significant chunk of revenue?

CB Nation

CB Nation

26 Entrepreneurs Share Tips on How to Be More Efficient on Rescue a CEO
For every person including CEOs, entrepreneurs and business owners there’s 24 hours in a day and the only way that entrepreneurs and business owners can maximize their day is to be more efficient and effective.

Assoc Media

Association of Media & Publishing

Freelancer or Full-time Staff? What’s the Best Fit?
Brian Cairns, founder of ProStrategix Consulting, says he likes to get a statement of work (SOW) from the contractor prior to the job. The purpose of the SOW is to have the contractor specify their methods, timing, and check-in points. The important distinction is that the contractor specifies how and when the work is done, not the contractee. ~ ProStrategix Features

CMOE

CMOE

How to Develop Your Corporate Strategy (CEOs Share Best Tips and Tools)
Brian at ProStrategix shared a few favorite tools to use for external factors including: “market Opportunity Analysis (size, growth, competitive concentration), benefit need-gap within top markets, external force field analysis,” and “competitive assessment(s) in top markets.” ~ ProStrategix Features

Legalzoom

LegalZoom.com

Is Venture Capital a Devil's Bargain?
““Like all financing options, no one gives you money for free," says Brian Cairns, founder of ProStrategix Consulting. "Everything comes with strings attached." ~ ProStrategix Features

business.com

Business.com

Is Your Startup Ready for an Angel Investor
If you have a startup and are looking for money to grow, you might be on the hunt for an angel investor.

Business News Daily

Business New Daily

8 Factors That Keep You From Getting a Small Business Loan
Business loans can be essential when you're launching a startup or looking for additional funding to expand an existing company. The funds are used to secure inventory, purchase equipment, rent operational space, hire employees or cover a host of other expenses.

Legalzoom

Legal Zoom

Why Your Business Credit Score Matters
When you're starting your business, you may look into getting a business credit card. With it, you can purchase materials you need to get up and running, receive valuable points toward other purchases or perks, and—based on your responsible use of the card—build your business credit score.

Fundera

Fundera

7 Experts on How to Know When a Business Idea Needs Funding
Say "Yes" to these three questions: You’re confident in the strength and feasibility of your business idea, and you’ve installed a qualified management team to make that idea a reality quickly. If that’s the case, then you’re ready to seek business financing. .

Small Business Trends

Small Business Tools

Cash Management Advice for Small Businesses
Profit is like water, you can survive for a while. Cash is like oxygen, you can’t survive without. You never want to be low on cash. Know your fixed costs, payroll, and accounts payable. We advise our clients to keep enough cash on hand to cover 60 days of these expenses or up to your billing cycle if longer.

smartsheet

Smartsheet

Free Value Proposition and Business Positioning Statements
“It's very important that, when you're doing the value proposition, you have a clear understanding of the target’s wants and needs, and that you're describing how your product or service delivers against those needs in a unique and ownable way. It's really making sure that you clearly understand and have defined your target as the groups of people that need your service, why they need it, what the emotional underpinning is, and that you can connect with them. Value is the benefits that you prize and services you provide that solve that problem or needs for target customer.”

CB Nation

CB Nation

20 Entrepreneurs Explain How They Use Social Media For Business
We live in the age of social media everything. New platforms appear overnight and take the world by storm. Business owners, no matter their field, are kept on their toes when it comes to keeping up with modern consumers.

QB

QuickBooks

What Financial KPIs Should Your Small Business Focus On?
“Zero cash equals bankruptcy,” he says, adding that few small businesses are in a position to manage several months of negative cash flow. “By then, it becomes really hard to reverse course and save the business,” Cairns cautions.

msn

MSN.com

Here’s Why Pharmacies Are in the Back of the Store
“[p]utting the pharmacy in the back of the store is an almost invisible way stores trick you into spending more money. That's because prescriptions are "destination products," explains Brian Cairns, a marketing consultant who also has experience working with pharmacies.”

Readers Digest

Reader's Digest

Why Small Business Saturday Is One of the Most Important Shopping Days of the Year
““Make a list of businesses near you that have similar clients or customers. It’s likely you share an interest in growing your businesses, so why not leverage them as your natural allies?” says Brian Cairns of ProStrategix Consulting.”

business.com

Business.com

How Would Medicare for All Impact Small Business
"With more employees, more options are available," said Brian Cairns, founder of ProStrategix Consulting. "If you have less than 20 employees, your options are limited. You are likely better off with reimbursing employees, who carry their own coverage."

Fundera

Fundera

Debt Service Coverage Ratio: What Is DSCR and How Do You Improve It?
The debt service coverage ratio (DSCR) compares a business’s level of cash flow to its debt obligations, calculated by dividing the business’s annual net operating income by the business’s annual debt payments.

smartsheet

Drive Results with Document Collaboration

Cash Management Advice for Small Businesses
“Nothing works better than PowerPoint and Excel for the work I do,” he says. “What it costs me in registrations for team member access, it saves me in productivity. There is no added step of making the document presentable for clients and no version-control issues.”

Beauty Indep

Beauty Independent

Boom Times Don’t Last Forever. What Should Indie Beauty Brands Do When They’re Over?
Federal Reserve Chairman Jerome Powell predicts economic expansion will persist. The public isn’t as sanguine. A recent ABC/Washington Post poll found 60% of Americans expect a recession within the next year.

Idaho Business Review

Idaho Business Review

Successful strategies for managing telecommuter
To track remote work and deliverables, many companies and telecommuting experts point to the value of Slack, Google Hangouts, and other online tools to track projects, updates and conversations. Brian Cairns, CEO of ProStrategix Consulting, a business consulting firm in New York, says he relies on one tool to manage his remote workers — a weekly status report

seekcapital

Seek Capital

12 Ways to Help Businesses Struggling During Coronavirus Pandemic
“All crises eventually end. It’s important to be around to help with the rebuilding effort in the post period. Many businesses are still in shock,” said Brian Cairns, CEO of ProStrategix Consulting. “If they survive this cash flow crisis, they will need consumers’ support in rebuilding. If you held off purchases during the crises, please support your local businesses quickly after it ends. The sooner they can get cash flowing back into the business, the more likely they will survive.”