This infographic goes into more detail about search engine optimization (SEO), pay-per-click (PPC) advertising, which coupled equals search engine marketing (SEM).
When it comes to website visibility, most small businesses require some search engine marketing. SEO is a very powerful tool, but it will be hard for any small business, with a domain authority under 50, to compete effective for short-tailed keywords.
This is where SEM can help. If done well, the combination of SEO and strategic PPC can work synergistically, where one plus one equals more than two.
This infographic covers the basics. We go into SEO and PPC in much greater detail on our service pages.