Selling Knowledge is Tough

If you are a service provider, you know it's hard to put a value on knowledge before someone has seen the benefit, especially in areas where your target might not really understand. This is where Brand Strategy and Brand Messaging can help you communicate your value in meaningful and motivating ways.

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How We Help Service-Based Businesses

We believe that strategy is critical to marketing effectiveness. We know that many service-based businesses don't have the resources to spend heavily on marketing strategy. However, we believe so strongly in this approach that we offer a marketing strategy guarantee. You don't pay for our strategy work unless we find a better target or message than what you have today.

We've been in the service industry for many years. We know how tough it is to covney your knowledge in a meaningful way that showcases both your value and your uniqueness. This is where we can help.

Brand Strategy

This process helps you clearly define your ideal customer base. If you don't have a clear understanding of your base, your content is likely to be generic and not as motivating.

Brand Messaging

After you identify your ideal customer, it's time to learn how to motivate them to act. By knowing what motivates them, you can craft a compelling message that solves a need and explains your point of difference.

Lead Generation

Most service-based businesses have reasonably long sales funnels because they have a moderate-to-high level of purchase involvement. Clients want to research, compare, and feel comfortable.

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Our custom lead generating process is great for local businesses looking for clients. Our proven process generates qualified leads at rates ~50% higher than benchmarks. This is an important tactic for medium to high purchase involvement decisions. When there are longer sales funnels, leads need to be nurtured and cultivated. One of our most recent clients saw his warm leads double using our method.

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Create Relevant Content

As a service provider, you need to showcase your knowledge and be seen as an expert. Content Marketing can help you do that. By knowing your target and what is motivating to them, you can create relevant content for each stage of the marketing funnel. The key difference here is that you are marketing your content as a means to market your expertise and establish your credibility. This is probably one of the most powerful and underutilized or suboptimal market tactics available to you.

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Raise Your Visibility

Building links to your site from credible sources will help improve your visibility and reputation. Getting published is one of the best ways to drive links. There are various avenues available, from getting quoted in news articles to guest posting on high domain authority sites. The key is, again, having relevant content. Having a solid Brand Strategy and Brand Messaging will increase your chances of producing content people want to read and therefore want to publish.

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Ready To Transform Your Business?

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