Benefits of Chatbots
Functional, multi-purpose chatbots are quite new, and they're great! However, what are some of the benefits of chatbots in today's digital landscape?
Moving With The Times
65% of smartphone users don’t download any new apps per month, meaning that the current social apps like Facebook, Instagram, WhatsApp, and more are here to stay for now anyway. This makes integrating your bot with them to stay better connected with your audience a no brainer.
Improved Customer Service
Even though the term ‘chatbot’ implies a series of automated messages, there’s actually far more flexibility. If you want to interact with customers after they have engaged with your bot, you can do so fluently without any constraints. This means your customers don’t have to mess about with opening up complicated tickets with obscene response times.
Get Real-time Feedback
Most companies don’t have the manpower to reach out to big batches of customers regularly. This makes chatbots a proactive and automated way to benchmark customer satisfaction in real-time without resorting to more complicated methods of collecting relevant data.