Digital Advertising in NYC

Because many perceive SEO as ‘free,’ everyone wants to develop that first. That can be a great strategy, but it does have limitations, especially for a small or new business. It can help to think of these two things as part of a simplified metaphor:

An A-list celebrity and an aspiring actor both want to go to a posh Hollywood event. Which one is more likely to be on the guest list? It is the A-list celebrity. This is a good metaphor for SEO, as Google has stated there is a brand bias. The more well-known you are, the more likely you’ll be on the guest list.

The aspiring actor could still go to the same event, but he or she would have to pay. That’s SEM. He or she would have to compete with the others for a limited number of tickets.

The importance of internet marketing for small businesses builds on the final step of the previous FAQ, the marketing campaign. The main reason why small businesses need digital marketing is cost and access.
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Access to the broader marketplace using traditional methods is usually cost-prohibitive for many. Plus, there is no way to objectively measure the impact.
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One of the benefits of digital marketing for small businesses is the ease of access to the market. While it’s not costly to enter, it can be challenging to be heard. If you have a well-defined target and a compelling message, your chances greatly increase.
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One of the other benefits of online marketing for small businesses is the ability to directly measure results. In many cases, results can be directly attributed to purchase or buying signals. In others, you can objectively measure your results versus benchmarks.
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These are two of several reasons why small businesses need digital marketing and why digital marketing is important. Many turn to a small business digital marketing agency for help.

We get this question often. Or, it’s often asked more specifically: how to market a small business on social media?
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The answer is the same for both. It depends on your target, their media consumption, and their interests. This emphasizes the point that without a good understanding of the target, any marketing effort will be sub-optimal.
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Therefore, you would follow the same steps as outlined in our process. It doesn’t matter how you plan to market until the last step.
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The last step will differ in that we are choosing to launch our marketing campaign online. The digital marketing channels of choice are a function of purchase involvement. Purchase involvement is a measure of how much effort your customer puts into deciding to purchase your product or service. An example of a low involvement purchase is a candy bar. It does not require much effort.. The opposite is true for a house.
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Different digital marketing services do better for certain levels of purchase involvement. You need to find the right mix. Social can be great for low involvement, less so, for high where SEO services do better. This is where a small business internet marketing company comes in handy. They know the digital tools and can guide you.

We would recommend visiting our blog for extensive information on specific topics. We also offer e-Books for specific services. Finally, if you are interested in a specific industry or location, please visit those pages.

Again, this depends on the services required, and the unique needs of your business. However, we can give you are few benchmarks. Developing a new marketing strategy typically takes about 6-8 weeks. SEO takes about 4 weeks to set up and 2-3 months to see measurable results. PPC takes 4 weeks to set up, but once set, we generally see immediate results. SMM has roughly the same timing as PPC. Email depends on the quality of your list. If the quality is good, we generally see immediate results after a 4 week setup process. If not good or needs to be built from scratch, this can take much longer. Bots take about 4 weeks to build and test. Results tend to be within a 1 week of launch.