Digital Advertising in NYC

Digital advertising provides access to a global market. However, the real value is derived from targeting your audience so you can reach and message people across the world at every level of the purchase process or buyer journey.

Get Started!

What Are the Benefits of Digital Advertising?

There are numerous reasons to use digital advertising. However, several stand out in comparison to other options:
        

The ability to target your audience with a precision that analog advertising cannot match
The ability to reach as narrowly or as broadly as you wish, from neighborhoods to national to global.
You only pay when a potential customer clicks on your ad. With traditional advertising, you pay for the number of people who see it.
Some formats allow you to interact with your audience in real-time, allowing a level of personalization that is unparalleled.

Paid Search

If you have ever searched a term on Google, you've seen an ad. Paid search is a way to jump to the front of the line

While the concept is simple, the execution can be complicated:

  1. Targeting: You want your target to be as focused as possible.
  2. Keyword difficulty: You need to find the balance between volume and relevance
  3. Ad Quality: Does the ad specifically address both the target and the keyword
  4. Page Quality: Does the page specifically address the target and keyword
Book Discovery Call!
Paid search advertising for small business

Digital Advertising Services  2 Main Groups

Social Media Advertising for small business

Social Media Advertising

While still PPC, it is fundamentally different in key ways:

  1. Affinity Driven: Usage is driven by a person's interests and their social connections. Therefore, targeting is different.
  2. Browsing vs. Searching: Social users are typically browsing feeds vs. actively looking for an answer.
  3. Disruptive: Social ads have to catch the users attention or they will scroll right by.
Find Out More!

How To Best Utilize Digital Advertising Services

Digital Advertising Services Need a Clear Strategy and Message

Start with a Great Marketing Strategy

There are two element that are key:

  • Target: Focuses on the attributes that makes this group different from the rest
  • Message: Focuses on how you solve the target's need differently from the rest

It is best to have this finished before you begin advertising.

More About Targeting & Messaging

Reach Your Target Where the Are

There are two things that you will need to consider when choosing the right platforms:

  • Purchase Stage: Where is your target in making purchase decision? Beginning, Middle, or End?
  • Purchase involvement: How big of decision is it? How much information will they need to make it?

Social is very effective for early stage or low involvement decisions. Search is better for later stage and higher involvement

More About Digital Strategy Choices

ProStrategix Process

Validate the Marketing Strategy

If you work with ProStrategix, we like to start by validating the marketing strategy, even if you have an existing one. This is important because if the marketing strategy is off, the rest of the marketing will not be as effective as it can be. You don't need to take this step, but we highly recommend it.

Validate the Brand Message(s)

As above, we like to test our brand messages before we kick off a campaign. For all the same reasons as above, a sub-optimal message yields sub-optimal results. If you have a message that works, we do not need to proceed. We'd only complete this step if we believe we can find a better one.

Execute the PPC plan

If you are happy with your strategy, brand message, and keyword list, we can skip the steps above and execute any plan you wish across paid search and social (Facebook, Instagram, Twitter, Pinterest, etc.). We just can't guarantee that the results will be as good as if you completed the first two steps.

Sample of Industries We Service

PPC for Accountants | ProStrategix

PPC advertising is a powerful tool to help grow your accounting practice. We explain how each part of PPC works and can help you.

See How SEO Can Help Your Industry

PPC for Restaurant Owners | ProStrategix

Pay per Click advertising is a powerful tool to help grow your restaurant. We explain how each step works and can help you.

See How SEO Can Help Your Industry

PPC for Doctors & Physician Practices | ProStrategix

Pay per Click advertising is a powerful tool to help grow your medical practice. We explain how each step works and can help you.

See How SEO Can Help Your Industry

PPC for Lawyers & Law Firms | ProStrategix

PPC advertising is a powerful tool to help grow your law firm or law practice. We explain how each part of PPC works and can help you.

See How SEO Can Help Your Industry

PPC Advertising Pricing Table

Basic

For companies relatively new to PPC advertising for their brand
Required Ad Spend: $1,500 - $3000/mo
  • Full Facebook funnel build (TOF, MOF, BOF)
  • Audience, message, and creative testing
  • Ad copy & creative
    Video Production
    Graphic design/creative
    Lookalike audience research and creation
    Custom audience research and creation
    Pixel and tracking optimization
    Weekly reporting
    Regular optimization & recommendations
$2,495/mo
Initial Investment: $3,495
Get Proposal!

Plus

For businesses looking to improve the performance of their PPC campaigns
Required Ad Spend: $3,001 - $5,000/mo
  • Full Facebook funnel build (TOF, MOF, BOF)
  • Audience, message, and creative testing
  • Ad copy & creative
    Video Production
    Graphic design/creative
    Lookalike audience research and creation
    Custom audience research and creation
    Pixel and tracking optimization
    Weekly reporting
    Regular optimization & recommendations
$3,995/mo
Initial Investment: $4,495
Get Proposal!

Premium

Large ad spend? Struggling to get results?  This is the package for you
Required Ad Spend: $5,001 - $10,000/mo
  • Full Facebook funnel build (TOF, MOF, BOF)
  • Audience, message, and creative testing
  • Ad copy & creative
    Video Production
    Graphic design/creative
    Lookalike audience research and creation
    Custom audience research and creation
    Pixel and tracking optimization
    Weekly reporting
    Regular optimization & recommendations
$5,495/mo
Initial Investment: $6,295
Get Proposal!

Have An Ad Budget Over $10,000?

We can still help you if you have a budget over $10,000/mo., simply fill out the contact forms as normal to book your discovery call and you can give us all the details when we chat!

Get Proposal!

Frequently Asked Questions

What’s the Difference Between SEO and SEM?

Because many perceive SEO as ‘free,’ everyone wants to develop that first. That can be a great strategy, but it does have limitations, especially for a small or new business. It can help to think of these two things as part of a simplified metaphor:

An A-list celebrity and an aspiring actor both want to go to a posh Hollywood event. Which one is more likely to be on the guest list? It is the A-list celebrity. This is a good metaphor for SEO, as Google has stated there is a brand bias. The more well-known you are, the more likely you’ll be on the guest list.

The aspiring actor could still go to the same event, but he or she would have to pay. That’s SEM. He or she would have to compete with the others for a limited number of tickets.

Why digital marketing is important for small business?

The importance of internet marketing for small businesses builds on the final step of the previous FAQ, the marketing campaign. The main reason why small businesses need digital marketing is cost and access.

Access to the broader marketplace using traditional methods is usually cost-prohibitive for many. Plus, there is no way to objectively measure the impact.

One of the benefits of digital marketing for small businesses is the ease of access to the market. While it’s not costly to enter, it can be challenging to be heard. If you have a well-defined target and a compelling message, your chances greatly increase.

One of the other benefits of online marketing for small businesses is the ability to directly measure results. In many cases, results can be directly attributed to purchase or buying signals. In others, you can objectively measure your results versus benchmarks.

These are two of several reasons why small businesses need digital marketing and why digital marketing is important. Many turn to a small business digital marketing agency for help.

How to market my small business online?

We get this question often. Or, it’s often asked more specifically: how to market a small business on social media?

The answer is the same for both. It depends on your target, their media consumption, and their interests. This emphasizes the point that without a good understanding of the target, any marketing effort will be sub-optimal.

Therefore, you would follow the same steps as outlined in our process. It doesn’t matter how you plan to market until the last step.

The last step will differ in that we are choosing to launch our marketing campaign online. The digital marketing channels of choice are a function of purchase involvement. Purchase involvement is a measure of how much effort your customer puts into deciding to purchase your product or service. An example of a low involvement purchase is a candy bar. It does not require much effort.. The opposite is true for a house.

Different digital marketing services do better for certain levels of purchase involvement. You need to find the right mix. Social can be great for low involvement, less so, for high where SEO services do better. This is where a small business internet marketing company comes in handy. They know the digital tools and can guide you.

Where can I go from more information?

We would recommend visiting our blog for extensive information on specific topics. We also offer e-Books for specific services. Finally, if you are interested in a specific industry or location, please visit those pages.

How long does it take to see results?

Again, this depends on the services required, and the unique needs of your business. However, we can give you are few benchmarks. Developing a new marketing strategy typically takes about 6-8 weeks. SEO takes about 4 weeks to set up and 2-3 months to see measurable results. PPC takes 4 weeks to set up, but once set, we generally see immediate results. SMM has roughly the same timing as PPC. Email depends on the quality of your list. If the quality is good, we generally see immediate results after a 4 week setup process. If not good or needs to be built from scratch, this can take much longer. Bots take about 4 weeks to build and test. Results tend to be within a 1 week of launch.

Still have questions? Email us at contact.us@prostrategix.com

Our Services

We offer a range of services, all of which exist to help you smash your goals and stand out from the crowd.

Website Design

For a web design to be successful, it needs to be fast, responsive (mobile friendly), and intuitive so users find what they need quickly.
Our designs are built for speed and utilize design to enhance a clear message hierarchy.

SEO

Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want.The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve.

SMM

Smart social media marketing can drastically improve the visibility of your content or drive real one-on-one engagement with your customers. The key is know which strategy is right for you

Email Marketing

Email marketing has withstood the test of time for one simple reason. It works. To this day, no other marketing tactic has been shown to have a great return on investment

Chatbots

Natural language processing opens a whole new way to personalize your interactions with your customers. Our services range from simple text bots to voice search

Brand Development

While the tactics we use to reach our customers has been revolutionized, the fundamental principles of marketing have not simply because people have not. People are still driven by the same emotional and physical needs.The fundamental goal of marketing is to communicate how your product or service meets the needs of your customer in a way that your competitors do not.

Top Blog Posts for Even More Information

Digital Marketing Small Businesses' Use to Succeed

Gain More Insights!

Don't Cry When the Digital Marketing Cookie Crumbles

Gain More Insights!

4  Key Benefits of Digital Marketing

Gain More Insights!

Ready To Transform Your Small Business Marketing?

Simply enter some basic information about your business, book a time to chat, and one of our advisors will prepare a proposal for you to discuss on your discovery call!
Book Discovery Call!