Inbound Marketing Services

Providing audiences with valuable content as part of an overall inbound marketing strategy
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What is the Difference Between
Inbound and Outbound Marketing?

Outbound marketing is what most people consider advertising or digital marketing. It is the copy that marketers broadcast to an audience through various channels. Generally speaking, outbound marketing hopes to drive awareness through the persuasiveness of the advertisement. It is intrusive by nature, meaning you see whether you want to or not.

Inbound marketing is a relatively new marketing concept which focuses on creating brand awareness and interest through offering quality, value-added content to your target. This content is delivered through channels, blog posts, social media, email marketing, etc., where your target must actively choose to interact with it or not.

Both approaches rely on a deep understanding of the target. Both require creativity and are not mutually exclusive. However, they are fundamentally different in the relationship between the customer and the company.

When to Use Outbound vs. Inbound Marketing?

Low Involvement

When a purchase doesn’t require much thought before buying (think a candy bar), outbound marketing is much more effective. Few consumers will invest more time reading about a purchase than deciding on what to buy. Engaging social campaigns are the inbound marketing tactics that work best.

Medium Involvement

When a purchase requires more thinking before making a purchase, a mix of both outbound and inbound can be effective. When you’re considering which phone to buy or whether to upgrade, outbound marketing might spark the interest, while inbound marketing might help you decide which to ultimately buy.

High Involvement

When a purchase requires a great deal of thought, an inbound strategy rises in importance. These big decisions take time. People generally go through a longer decision-making process. When going through this process, content that helps educate them and simplifies it is viewed as much more valuable.

Why are Inbound Marketing Services Important?

When we discuss inbound marketing, it is important to define what we mean in more detail. Wikipedia defines inbound marketing as

“Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.”

While we agree with this definition, we believe the skill sets required for search engine optimization (SEO) are sufficiently separate from the others. SEO is very analytical, while social media marketing and content creation are much more creative. This is why each deserves its focus. 

This does not mean SEO is divorced from the rest of your inbound marketing or content strategy efforts. They should be closely connected. However, it does mean that you want to ensure you have the right talent performing the tasks best suited to their strengths.

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How to Set Up a Winning Inbound Marketing Campaign

Define The Target

The most critical step when creating an inbound marketing campaign is to define your target. If you are new to content marketing, we highly encourage you to read our brand strategy and brand message pages.

A well-defined target is key to success. A well-defined target goes beyond just age, gender, etc., and into aspirations and affinities. Knowing what your target likes, needs, and aspires to be, will help you craft the content they will find valuable and want to read.

Understanding Decision Process, “sales funnel”

We dislike the term sales funnel, as it implies a linear process from point A to point B. This is an outdated concept. For lower involvement purchases, this construct may still hold true. However, for the bulk of the decisions, where inbound marketing is effective, the decision process is anything but linear. The buying journey is complex, and you need to understand it fully.

When people make decisions today, they search for information through a variety of sources. It is not a linear path. It’s a journey with twists and turns. To be effective in inbound marketing, you need to be flexible and provide resources that mirror the most common paths.

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Build Trust Through Thought Leadership

One of the best benefits of a quality inbound marketing effort is the ability to showcase your knowledge in a way that is seen as valuable and insightful. This helps build your credibility as a leader in your field. It also helps to build trust. People tend to do business more with people they trust.

Handoff to the Sales Team

Not everyone has this step, but if you have a sales team, it is vital to link your inbound sales with your inbound marketing, so qualified leads seamlessly pass through the chain. Thus, your marketing team and sales team are coordinated and in sync. Several marketing automation tools can facilitate this process.

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Things to Know About Inbound Marketing Campaigns

Inbound marketing can be relatively inexpensive if you develop your own content. It does take time, effort, and energy. However, it is relatively easy to measure a return on your investment. 

Content is the engine that drives inbound campaigns. This is a major disadvantage. You need to have an active content calendar, which requires consistent execution. 

If you dabble with inbound marketing, it will not be sufficient. It needs to be well maintained to be successful.

What ProStrategix Offers

ProStrategix has had success in building inbound marketing campaigns before, and we can do the same for you. Whether building an engagement campaign for a low involvement audience or running a lead nurturing campaign to build foster relationships at a higher, we’ve done it all. 

We will help you build inbound marketing, and we can work with you to build a schedule and drive the content that you need to put out in order to succeed.

We at ProStrategix know that your small business doesn’t want to take risks with your finances. The best way to ensure a strong return on your investment is to ensure you have the right target and messaging in place. This is why we strongly recommend starting with Brand Strategy first. 

If you feel that you have a great strategy in place, awesome! We will be happy to execute an inbound campaign based on it. 

Content Marketing Pricing

Our content marketing services are equipped with the power you need to make your social media accounts shine whilst building your audience and growing your online presence.

Starter Plan

For Small Businesses
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (excludes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Competitor Plan

For Growing Businesses
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (excludes video  production and custom photography)
  • 7 x posts/wk - 4 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Trailblazer #1

Competitive Companies
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (includes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Trailblazer #2

Competitive Companies
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (includes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions