Things to Know About Inbound Marketing Campaigns
Inbound marketing can be relatively inexpensive if you develop your own content. It does take time, effort, and energy. However, it is relatively easy to measure a return on your investment.
Content is the engine that drives inbound campaigns. This is a major disadvantage. You need to have an active content calendar, which requires consistent execution.
If you dabble with inbound marketing, it will not be sufficient. It needs to be well maintained to be successful.