Content Marketing

Providing audiences with valuable content through social media
Get Started!

Why Is It So Important?

Social media marketing and content marketing are two massively important skills that differ from digital advertising. Essentially, social media marketing is all about bringing content to social media channels through engagement and posting, not through advertising or spending money. It is a difficult but overall worthwhile route for small businesses to consider.

Things to Know about Social Media Marketing

Social media marketing is relatively inexpensive. It does take time, effort, and energy.  You can measure an ROI. It creates a positive feedback loop. The more followers you have, the more your message is heard, which can lead to more followers, and so on.

Content is king in social media marketing. That is the one drawback. You need to have an active content calendar, which needs to be executed consistently. If you dabble in social, it won’t work. One of the most important things to keep in mind is the need for a well maintained.

We cover many of the basics in our course on Social Media Marketing. Dr. Randy Hlavac also offers an amazing course on Coursera, which covers the topic in great detail. Whether you want a key points overview in our course or want to delve into the topic depth with Profession Hlavac’s course, we encourage you to learn more about how social media marketing can help you.

Contact Us!

The Goals of Content Marketing

Social strategies should align with your business type. If your business is a low-involvement or impulse business, your approach should be different from a highly involved business. For example, the energy you expend deciding which cereal to buy is much less involved than which car you wish to drive.  

For a low-impulse business, an engagement strategy is best. That means attempting to keep your brand in the mind of customers, keeping them coming back for more. For businesses with sales cycles, you can use social to help nurture those relationships. We discuss this in our course, and Dr. Hlavac’s course goes into this much greater detail.  If you are already a social whiz, these two how-to guides provide a quick summary of each and how to make them work.

Find Out More!

What ProStrategix Offers

ProStrategix has had success taking on social media accounts before, and we can do the same for you. Whether building an engagement campaign that works on targeting wider audiences or by running a nurture campaign to build one-on-one relationships, we’ve done it all. We will help you build the point of view that your company needs, and we can work with you to build a schedule and drive the content that you need to put out in order to succeed.

We at ProStrategix know that your small business doesn’t want to take risks with your finances. And we want to help you with that. We will offer a trial of one of our services, whether that be sketching out a social media plan or helping with a nurture campaign or whatever else benefits your business. 

For more information, check out some of the services that we offer.

Finding the Right Audiences

No matter how strong or successful your social media strategy, it won’t matter if you don’t have the proper audience to read that content. Discovering the proper audience involves setting goals for your business and your social media. If you’re not targeting the proper audience, you’ll likely find yourself wasting time and resources on campaigns that don’t have the needed impact. 

Targeting audiences isn’t just important for PPC ads on social. Instead, it can help you spread your message and save you time in all forms of content marketing. If you aren’t going after the right audiences, you’ll likely be falling behind your competition. 

Get Started!

Content Marketing Pricing

Our content marketing services are equipped with the power you need to make your social media accounts shine whilst building your audience and growing your online presence.

Starter Plan

For Small Businesses
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (excludes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Competitor Plan

For Growing Businesses
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (excludes video  production and custom photography)
  • 7 x posts/wk - 4 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Trailblazer #1

Competitive Companies
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (includes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions

Trailblazer #2

Competitive Companies
  • Content Pillars
  • Mood board
  • Content creation - Facebook, Instagram, Twitter or LinkedIn (includes video  production and custom photography)
  • 7 x posts/wk - 2 platforms
  • Content scheduling
  • Monthly reporting
  • 3 revisions