Pivoting to social media has become a common refrain for small business owners. But after looking at the world of small business marketing and social media use, we've learned that turning to influencers for ideas can be a big step forward. Influencers are in the business of spreading messages, so they have an idea of how social media marketing works.
We've spoken about the ways that influencers can help your small business before, but and we've also mentioned ways to generate new small business ideas. If you're looking to combine the two, we have you covered.
Our first article on small business influencing is by Nicole Crampton from Entrepreneur is a great primer on the world of how small businesses can work with influencer's ideas. It starts with ways that you can use YouTube in order to help market your business digitally. From there it talks about different social media and marketing forms of influencing. If you're trying to work with influencers, be sure to know about the ways you can help each other. It isn't just about having influencers help your business, they're working with you as well. The ideas and promotion that they are giving you area mutual form of help. You scratch their back, they'll scratch yours.
If you're looking to take on the ideas of influencers without hiring them for your small business, Shane Barker from SmallBizTrends has some ideas for you. For example, consider offering discount codes through influencers, and push for ways that brand ambassadors can speak for your business. Testimonials can also be super helpful as well. Your camera can be your best friend, including if you have social media campaigns and takeovers that allow your staff and other influencers to take control. Live videos have also been a great way to get recognition through social media.
To summarize, your business can benefit well from fresh social media ideas and from influencer concepts. The two big takeaways
With, you'll likely be ready to expand the reach of your small business. If you have other questions, be sure to ask us!
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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