Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want.
So, Google has trained its bots to look for three things: content, quality, and clout. We help you build each.
The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve.
Robots Care About 3 Things: It is very easy to get lost when talking about SEO services, local or otherwise. However, if you can grasp the basic concepts of what a bot does, it makes it much easier.
When a bot crawls a page, it is interested in determining three things. First, it wants to know what the page is about, so it can properly index it. Second, it is looking to judge the quality of content. Lastly, it judges the credibility or relevance of the source.
There are a lot of complicated algorithms behind making those decisions, but the concept is relatively straight forward. Google is trying to provide the most relevant and reliable information to the user making the query.
There are three types of SEO that every good local SEO company should provide as services. These are an SEO Audit, on-page SEO, off-page SEO, and technical SEO.
An SEO audit consists of four main parts.
On-page SEO helps the bot understand the main point of the page. Google uses natural language processing. Therefore, you need to construct the page with this in mind, which requires:
This is the behind the scenes part of SEO. It focuses on these key areas
As the name suggests, this focuses on activities that happen outside of your site:
Everything we do starts with a clear marketing strategy. A clear understanding of your audience or target customer is needed to be successful in SEO, whether it’s in New York, Pittsburgh, or any other local city or town.
First, you would look for on-page SEO performance, such as keyword rank, keyword density, relevance, and other similar metrics. Next, you would delve into the backlink profiles and their health. Lastly, you would explore titles, tags, sitemaps, schema, and other technical settings.
All together, this provides an SEO expert with a clear picture of what is working and what is not from an on-page, off-page, and technical SEO standpoint.
The most consistent issue we see for many clients is page speed. If you are using an unoptimized WordPress theme, this may be an issue for you. You may want to consider a site upgrade BEFORE you optimize a slower site. Page speed can damage even the most optimized sites.
Now that we know where the problems are, we want to correct them with the right solutions. At this stage, we recommend to our New York clients to take a stepwise approach to selecting our SEO keywords. First, we start with the broadest and continue to get more specific until we hit the right match or relevance and competitiveness.
This is a document that maps each keyword or keyphrase group to a given web page. It’s a great practice to adopt as it will help you avoid keyword cannibalization. Keyword cannibalization is when two of your own pages are competing for the same keyword or phrase.
In this step of our local SEO service, we analyze the content of each of the top-ranking pages for each keyword group. This is a strong signal of what your audience considers valuable. It can also point out gaps you may have in your content that you may want to fix.
As with the content, we would look at the backlinks of each of the top-ranking pages to identify any gaps.
Now that we have all the pieces. We would put all the changes in place. For on-page, we would rewrite the content so it focuses on keywords that are mapped to that page. We would also add any additional content to close any gaps uncovered in the content audit.
It is much more challenging to fix off-page gaps. This generally requires a concerted link building effort. This can take time, money, and effort.
Finally, we would fix all the technical issues from the audit to ensure all the right things are in order. Then, you would be set to run your affordable local SEO campaign.
SEO is a powerful tool to help grow your accounting practice. We explain how each part of search engine optimization works and can help you.See How SEO Can Help Your Industry
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Search Engine Optimization is a powerful tool to help grow your medical practice. We explain how each step works and can help you.See How SEO Can Help Your Industry
SEO is a powerful tool to help grow your law firm or law practice. We explain how each part of search engine optimization works and can help you..See How SEO Can Help Your Industry
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Because many perceive SEO as ‘free,’ everyone wants to develop that first. That can be a great strategy, but it does have limitations, especially for a small or new business. It can help to think of these two things as part of a simplified metaphor:
An A-list celebrity and an aspiring actor both want to go to a posh Hollywood event. Which one is more likely to be on the guest list? It is the A-list celebrity. This is a good metaphor for SEO, as Google has stated there is a brand bias. The more well-known you are, the more likely you’ll be on the guest list.
The aspiring actor could still go to the same event, but he or she would have to pay. That’s SEM. He or she would have to compete with the others for a limited number of tickets.
The importance of internet marketing for small businesses builds on the final step of the previous FAQ, the marketing campaign. The main reason why small businesses need digital marketing is cost and access.
Access to the broader marketplace using traditional methods is usually cost-prohibitive for many. Plus, there is no way to objectively measure the impact.
One of the benefits of digital marketing for small businesses is the ease of access to the market. While it’s not costly to enter, it can be challenging to be heard. If you have a well-defined target and a compelling message, your chances greatly increase.
One of the other benefits of online marketing for small businesses is the ability to directly measure results. In many cases, results can be directly attributed to purchase or buying signals. In others, you can objectively measure your results versus benchmarks.
These are two of several reasons why small businesses need digital marketing and why digital marketing is important. Many turn to a small business digital marketing agency for help.
We get this question often. Or, it’s often asked more specifically: how to market a small business on social media?
The answer is the same for both. It depends on your target, their media consumption, and their interests. This emphasizes the point that without a good understanding of the target, any marketing effort will be sub-optimal.
Therefore, you would follow the same steps as outlined in our process. It doesn’t matter how you plan to market until the last step.
The last step will differ in that we are choosing to launch our marketing campaign online. The digital marketing channels of choice are a function of purchase involvement. Purchase involvement is a measure of how much effort your customer puts into deciding to purchase your product or service. An example of a low involvement purchase is a candy bar. It does not require much effort.. The opposite is true for a house.
Different digital marketing services do better for certain levels of purchase involvement. You need to find the right mix. Social can be great for low involvement, less so, for high where SEO services do better. This is where a small business internet marketing company comes in handy. They know the digital tools and can guide you.
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Again, this depends on the services required, and the unique needs of your business. However, we can give you are few benchmarks. Developing a new marketing strategy typically takes about 6-8 weeks. SEO takes about 4 weeks to set up and 2-3 months to see measurable results. PPC takes 4 weeks to set up, but once set, we generally see immediate results. SMM has roughly the same timing as PPC. Email depends on the quality of your list. If the quality is good, we generally see immediate results after a 4 week setup process. If not good or needs to be built from scratch, this can take much longer. Bots take about 4 weeks to build and test. Results tend to be within a 1 week of launch.
We offer a range of services, all of which exist to help you smash your goals and stand out from the crowd.
For a web design to be successful, it needs to be fast, responsive (mobile friendly), and intuitive so users find what they need quickly. Our designs are built for speed and utilize design to enhance a clear message hierarchy.
There are billions of pages on the web trying to rank on the first page for the same high volume keywords, but only 10 make it. Smart SEO can help you build your ranking over time, but expertise in PPC lets you jump to the head of the line.
Smart social media marketing can drastically improve the visibility of your content or drive real one-on-one engagement with your customers. The key is know which strategy is right for you
Email marketing has withstood the test of time for one simple reason. It works. To this day, no other marketing tactic has been shown to have a great return on investment
Natural language processing opens a whole new way to personalize your interactions with your customers Our services range from simple text bots to voice search
While the tactics we use to reach our customers has been revolutionized, the fundamental principles of marketing have not simply because people have not. People are still driven by the same emotional and physical needs. The fundamental goal of marketing is to communicate how your product or service meets the needs of your customer in a way that your competitors do not.