January 18, 2021

4 Tips for Local Small Business SEO

If you’re a small local business trying to get a foothold in the SEO world, these tips will be helpful to get your company noticed

If you’re a small local business trying to get a foothold in the SEO world, these tips will be helpful.

Local SEO is a big deal for small businesses, but sometimes it takes a few tips and tricks to manage your page to the best of your ability. We’ve collected four of the tips that we think could help you best manage your small business’s SEO from a local perspective.

Tip #1: Reviews Are Incredibly Helpful

Reviews for your company are one of the businesses of all sizes, but a small business trying to manage its own local SEO is a different deal completely, and there are some tips you’ll want to know. Regarding reviews, it is useful to encourage your customers to leave any input on sites like Google My Business and Yelp. It is also smart to respond to your customer reviews both positive and negative. It allows for open communication between yourself and your clientele while also encouraging more feedback in the future.

SEMrush’s blog provides some greater information on how to handle reviews, as well as other tips or handling local SEO for businesses.

Tip #2:  Create Local SEO Content for Your Business

Writing for SEO can be a hassle, but only if you look at as transactional. Remember, relevant and meaningful content helps people.  More importantly, it helps your potential customers or clients. By putting in the time and effort to build content that attracts a specific local audience, you are creating good will. Relevant local content is seen as a plus by Google. Google wants happy searchers. Happy searchers are people who find what they need, quickly. Since most people are more interest in things near them, you can see the benefit that local content provides, and you will be rewarded for it.. Check out what Neil Patel says for more details on how to make the most of localized SEO content and writing blogs that people associate with your local business.

Tip #3:  Don’t Forget About Local Citations

Local citations are, in essence, any type of mention of your business online. A local  mention of your business includes NAP (name, address, and phone number,). Consistent NAP is a signal to Google that you are a legitimate local business. Whitespark provides some good examples of what local citations can look like.

Tip #4:  Local Business SEO on Google Maps

The final tip we have is to make sure you’re taking advantage of what Google Maps offers small businesses. Wordstream dives into some of the big points, but the main thing to remember is that Google Maps provides information to everyone in your area. If you want to make the most of your business profile through local SEO, our tip is this: make sure you’re using Google and Google My Business to set your company up for the future.

In Summary…

The four tips to remember about local SEO for a business are:

  1. Embrace and actively solicit reviews for your company from local sources
  2. Create relevant and meaningful local content on your site’s blog that map to your keywords
  3. Use local citations  with a consistent NAP to show that your business is legitimate.
  4. Take full advantage of Google Maps and Google My Business  as they are also signals of legitimacy.

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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