If you're trying to learn how SEO services can help your small business, these two concepts might be your new saving grace.
If you're trying to learn how SEO services can help your small business, these two concepts might be your saving grace.
There are a lot of concepts behind SEO management for small businesses, and you might not even be aware of the free tools that are available. If that’s the case, you’re not alone. Getting the most out of SEO services can really help enhance their effect on your small business, so you see results sooner or rank higher. Below are two of our ideas that we think could make sure that you see the impact of writing for SEO.
When you're writing an article for your small business's website for SEO purposes, you might accidentally be skipping over one of the most important steps. The content can be great, but a lack of a meta description or poor keyword mapping could be hold you back.
As explained by an article on Moz.com, the meta description and keywords you place on your articles can influence the traffic you see. For example, too many similar meta descriptions will cause your article to blend into the background. Your article's description is what will be read by people searching google, and your keyword is how you can see your relationship to other companies.
One important thing to note about this is your description doesn’t affect your ranking. Google doesn’t account for your meta text and description in determining placement. However, a strong description can be a big deal for determining whether people click through to your site.
For keyword mapping, you want to make sure that you’re connecting your articles internally to the best sources. You need to know both what your audience wants, and what is best from your market strategy. This will help you build out your SEO plan much easier.
The work that you put into your social media campaigning can pay off with your SEO strategy as well. Think of it this way: the goal of a good social media campaign is often to build content that your audience will engage with. That’s true of SEO as well, where you’re essential making longer form content that is sharable and clickable for your audience.
This works in both directions, too. Building content that appeals to your social media audience but follows SEO techniques is something that Sprout writer Dominique Jackson calls "social media optimization (SMO)." He explains how you can borrow from SEO concepts for your social media management. Taking that a step further, you can use some of the same keywords and concepts from SEO services for your social media planning.
The opposite is also true. Some social media management ideas, including understanding hashtags and knowing the power of mentions, can be carried over to understanding SEO. Just like how getting retweeted by a major influencer can be a big deal, so too can having a backlink from a big outlet. A hashtag is basically a keyword, so if you know what to emphasize you can link it properly.
It’s important to point out that social, by itself, is not believed to be a key ranking factor by Google. However, good social engagement may cause others to link to you, and organic backlinks are definitely a key part of Google’s ranking factors.
When you're trying to get the most of your small business's SEO strategy, here are two tips to keep in mind.
Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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