February 16, 2021

Our Top 5 Small Business Tips for Social Marketing Implementation

When it comes to building a small business social marketing campaign, these tips on the implementation of the plan will likely come in handy.

When it comes to building a small business social marketing campaign, these tips on the implementation of the plan will likely come in handy.

Social media marketing is now, and will continue to be essential for small businesses, but one of the requests we get often involves tips to implement campaigns. This is an understandable problem area for any small business. In this article, we’ll break down the different ways to implement a small business social marketing plan in five tips that you can learn from.

First, Identify Your Audience

We’ve spoken previously about identifying the right audience for your small business on social media platforms, but there are marketing tips you could still learn from. This relates as well to the platforms that you can use. If your audience mostly uses Facebook, you’ll be wasting effort marketing exclusively on Twitter.

Identifying and engaging with your audience on social media comes down to one major tip that your small business marketing team will need: social listening. By understanding what people need and how to engage with the best possible audience, you’ll figure out how to talk to your eventual audience. Promo Republic writer Alla Bogdan touches on this in an article about finding your target audience.

Know Which Platforms to Use

Every social media platform has its own advantages and disadvantages. When it comes to how a small business engages on a platform, you’ll need to figure out who will likely be responding to you. For small businesses, certain platforms are better than others. Facebook, Twitter, Instagram, LinkedIn and other content-based platforms are likely best for a small business that is working with other professionals.

Platforms like TikTok and Snapchat can be more niche and targeted at younger audiences. If that doesn’t fit the needs of your company, you won’t want to waste your effort. Lyfe Marketing breaks down some of the differences between social media sites in an article that we recommend.

Build the Right Schedule for Your Business

Scheduling posts on social media is necessary when it comes to communicating with an audience. The reason is two-fold. First, you want to ensure that all of your content is staying true to your brand message. Second, you want to make sure that you are using the right mix of platforms so you can reach all of your target audience.

Lastly, scheduling your posts and following a given plan will help you track performance in the long run. Tracking the analytics of your posts so you know which content is working well and which content needs to be approved. You will also want to look for patterns in the data to see if a certain subject area or post format is doing better than others.

User-Generated Content Can be a Gamechanger

Social media has changed deeply over the last few years, but perhaps a shift towards user-generated content (UGC) marketing has been the biggest tipping point for small businesses. UGC, as explained in an article on Taggbox, relies on one key fact:

Customers trust customers!
More than 90% of consumers trust brands showcasing UGC!
Why wouldn’t they as UGC is created by users for the other users only? This elementary logic proves why more and more customers are relying on brands showcasing consumer generated content.

In other words, the best people to market towards your audience is probably your own audience!  

Our Last Tip: Consider Using Video Content for Your Small Business Social Marketing Strategy

Video content shouldn’t be ignored in the social media marketing landscape for small businesses, and that brings us to our final tip. Videos on social media should be catchy and informative. A compelling message and a memorable video can be tough to build, but overall it is one of the most pivotal means of marketing.

As an article on MarTech Advisor’s site explains, video marketing on social media should present information and tips that your small business can provide any audience. But importantly, you’ll want to leave the viewers wanting more.  

Our Five Small Business Social Media Marketing Tips

Let’s break down our tips one last time:

  1. Determine the audience that you’re aiming to reach
  2. Identify the platforms that your content will appear on
  3. Build a content schedule and guide to help focus your social media marketing
  4. Consider using user-generated content to boost the image of your brand through the help of other customers
  5. Video is essential to a well-rounded social media marketing strategy for any small business, providing tips and content in a digestible way.

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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