How to Find the Best Small Business Marketing Firm in Syracuse

John Marino from Pittsburgh, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

Syracuse: Hub of Central New York

I lived in Syracuse after my undergrad. I received my graduate degree from Syracuse University while working for P&G, who used to have a facility in the region. Syracuse is a gem of a city. Yes, the winters are tough, and snow is measured in feet. But, the summers are amazing. You are short rides away from the Finger Lakes and Lake Ontario.

Syracuse was once a manufacturing and trade hub. But, like all the upstate cities, it was hit hard by deindustrialization of the late 20th century. Today, the city's economy is dominated by the university and the SUNY upstate medical center.

Syracuse, like many towns that are heavily dependent on education and research, businesses have to constantly reintroduce themselves to new customers every year.

Get Right Small Business Marketing Help

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

All great marketing starts with a strategy.

In other words, the small business has a clear understanding of their market segment, and they have a clear picture of how they can win. Strategic marketing is how you make this happen.

Measurement and Return of Advertising Spending are Must Haves

If there isn't a expected outcome and clear indication of your expected return, then find other help marketing your small business.

Testing is Key

If the small business marketing agency you found to help raise your visibility in your market doesn't have a testing and learning plan, find someone else

Digital Marketing Knowhow is Fundamental

Any small business digital marketing agency should have digital knowhow. But, you would be surprised that many don't. Before you accept marketing help for your small business, check their technical credentials. Do they offer email marketing? What does their own online marketing look like? How about social media marketing? What do their post look like?

Small Business Experience Can't be Beat

This probably goes without saying, but you'll want to make sure that any marketing help you hire has significant small business experience. Large company solutions won't work.

Risk Sharing

Marketing is inherently risky. When seeking marketing help, see whether they will share the risk with your small business.

Why Digital Marketing is Important in Syracuse?

One of the major challenges for new businesses in Syracuse is the turnover in students, faculty, and employees. Local digital marketing, when used effectively, can help you get noticed.

  1. Local digital marketing in Syracuse is about being visible, at the right time.
  2. Once you identify the target, it is important to raise awareness among them that your business exists. 
  3. Local digital marketing lets your target the right customers when they are nearby. It is so much easier to get what you need when it's a short walk or drive from where you are.

Do They Give You a Guarantee?

Look, you want any small business marketing partner vesting in your outcome. Marketing is risking. So, you shouldn't have to bear all the risk. Look for small business marketing help that is confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help your small business succeed.

Small Business Internet Agency Realtime

Size of a Marketing Firm Matters

Size and local knowledge matter. That's been proven, consistently. Therefore, the quality of the help you receive depends on the knowledge of the area, plus the experience level of the team assigned to your business.

In truth, there are many different benefits that marketing firms of different sizes provides. As Liz O'Neill points out on the Precision Marketing Group blog, the help any small business marketing firm provides needs to match the scale you require.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in Syracuse for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in Syracuse or the surrounding area, you'll want help from someone who understands the lay of the land, the daily flow, and turnover that is inherent in a college town.
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. ‍Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can feel like a neighbor in Syracuse, with the added benefit of one-on-one help from the best the company can offer.

How to Adapt Our Small Business SEO Tips for Syracuse

Aside from all the general tips above, here are some specific actions you can take based on the three key elements of local search algorithms:

Proximity 

All of this assumes that you have completed your keyword research and developed your keyword list. If you have not, this section will be more effective once you do. Please see our previous post on digital marketing in Syracuse and then come back.

Go through your keywords list and select those which are good descriptors of your business. If it were me, I would use something like “digital marketing agency”, “seo services”, for example. Then make a list of the regions/towns you service, for example “seo services liverpool”, or “seo service fayetteville”.

Now comes the harder part, that is frankly a bit tedious. For each combination, see if you can create a somewhat unique post that’s 500-1000 words for that keyword. For us, it is a post like this. I try to write a post that helps my potential clients learn something or do something they didn’t know they could. 

Prominence 

Now, this is the good part. If you do write quality posts for these keywords, you will be raising your prominence. Google knows that all these locations are in or near Syracuse. So, for each good post you write, you help raise your prominence on a given topic in a given location.

Prominence is also helped by the basic techniques I mentioned earlier, such as being a part of local business groups. Please see the Onondoga SBDC or SCORE Syracuse for listings that might pertain to you. Any local listing helps.

Relevance

This is why I like the blog technique because it hits all three key areas. If your keyword is a descriptor of what you do and the neighborhood is one you serve, it is highly that you will score points on relevance.

Finding the right SEO for your small business in a neighborhood like Syracuse can be a crucial way to get your company noticed online.

If you are interested in what more we do, check out Small Business Marketing in Syracuse.