Find the Best Small Business Marketing in New Jersey

Siddharth Mallya, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons

Locals Know New Jersey Doesn't Fit the Stereotypes

Historically, New Jersey has gotten a bad rap. Sandwiched between two major cities, Philadelphia and New York, it is hard to be heard of the noise those two cities make, especially New York. New Jersey isn't a monolith, but rather a collection of regions, smaller towns, and cities that are vibrant, growing, and full of opportunity.

Essex, Morris, and Summit counties share common themes, but closest to New York, Essex is most affected by commuting either into New York City or Newark. Hudson river cities share a close bond, but Hoboken is more residential, while Jersey City is much more business centric. Then you have the educational regions like New Brunswick and Princeton, where the universities and med-tech industries dominate.

There is no one-size-fits-all local marketing approach in New Jersey, which is one of the toughest marketing challenges small businesses face in this state.

Why Superior Web Design Matters in New Jersey?

With so much choice packed into such a small area, the key to success in New Jersey is standing out and being noticed. But, if your website is slow, you are missing out on the biggest part of the digital market, mobile.

  1. Mobile users expect speed. You have one or maybe two seconds before they move on. A poor UX can hurt your image.
  2. Digital is important to raise awareness of and interest in your business, and mobile is the #1 digital device used today. You can't raise awareness if you are too slow to be seen.
  3. A fast, responsive, and intuitive mobile site can let everyone know you are nearby, open, and accessible, especially in the regions, town, or cities where you operate.

Get Right Small Business Marketing Help

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

All great marketing starts with a strategy.

In other words, the small business has a clear understanding of their market segment, and they have a clear picture of how they can win. Strategic marketing is how you make this happen.

Measurement and Return of Advertising Spending are Must Haves

If there isn't a expected outcome and clear indication of your expected return, then find other help marketing your small business.

Testing is Key

If the small business marketing agency you found to help raise your visibility in your market doesn't have a testing and learning plan, find someone else

Digital Marketing Knowhow is Fundamental

Any small business digital marketing agency should have digital knowhow. But, you would be surprised that many don't. Before you accept marketing help for your small business, check their technical credentials. Do they offer email marketing? What does their own online marketing look like? How about social media marketing? What do their post look like?

Small Business Experience Can't be Beat

This probably goes without saying, but you'll want to make sure that any marketing help you hire has significant small business experience. Large company solutions won't work.

Risk Sharing

Marketing is inherently risky. When seeking marketing help, see whether they will share the risk with your small business.

Why Local Digital Marketing Matters in New Jersey?

With so much choice packed into such a small area, the key to success in New Jersey is standing out and being noticed. Local digital marketing can help you do just that. 

  1. Local digital marketing in New Jersey is about differentiating and owning a small niche. Then, defining the target customer it serves best.
  2. Digital is important to raise awareness of and interest in your business by the target.. 
  3. You can let everyone know you are nearby, open, and accessible, especially in the regions, town, or cities where you operate.

Size Does Matter

I wish it were otherwise, but it is like a law of nature. The size of your account is directly proportional to the time the agency will spend on it. It is also proportional to the quality and experience of the talent that we are assigned to your business. Luckily, you can solve this problem by finding an agency where your business and budget matters to their bottom line. This is why smaller firms are preferable for smaller businesses.

Location is equally important. Most small businesses are local businesses, where the target audience is within a few blocks to mile radius from your location. Each place is unique. It has its own quirks. It takes someone who knows the area to understand those nuances. This is important because you want your ads to be perceived as authentic. Customers are easily turned off by cookie-cutter responses or creative.

Are They Willing to Share the Risk?

Marketing is not an exact science, where you say X and your target always does Y. This doesn't mean that marketing does not work or that it is a waste of time. It simply acknowledges the fact upfront that marketing contains some risk. It is true that there are best practices that can reduce this risk to optimize your return.

However, you never have complete information so sometimes even the best plans take time or need tweaking. This is why you should seek a partner who is upfront about the risk and is willing to share it with you. You also have to be willing to invest the time in following best practices. If you are dictating all the terms, then it is only reasonable that you accept that risk.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in New Jersey for your small business, here are some things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in New Jersey, you'll want help from someone who understands how New Jersey works. The best marketing firms understand the differences among the regions, towns, and cities of New Jersey
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can feel like a neighbor, with the added benefit of one-on-one help from the best the company can offer.

How to Adapt Our Small Business SEO Tips for New Jersey

Aside from all the general tips above, here are some specific actions you can take based on the three key elements of local search algorithms:

Proximity 

All of this assumes that you have completed your keyword research and developed your keyword list. If you have not, this section will be more effective once you do. Please see our previous post on digital marketing in New Jersey and then come back.

Go through your keywords list and select those which are good descriptors of your business. If it were me, I would use something like “digital marketing agency”, “seo services”, for example. Then make a list of the neighborhoods you service, for example “seo services Exchange Place”.

Now comes the harder part, that is frankly a bit tedious. For each combination, see if you can create a somewhat unique post that’s 500-1000 words for that keyword. For us, it is a post like this. I try to write a post that helps my potential clients learn something or do something they didn’t know they could. 

Prominence 

Now, this is the good part. If you do write quality posts for these keywords, you will be raising your prominence. Google knows that all these neighborhoods are in New Jersey. So, for each good post you write, you help raise your prominence on a given topic in a given location.

Prominence is also helped by the basic techniques I mentioned earlier, such as being a part of local business groups. Please see the NJ State Library or New Jersey Business & Industry Association for listings that might pertain to you. Any local listing helps.

Relevance

This is why I like the blog technique because it hits all three key areas. If your keyword is a descriptor of what you do and the neighborhood is one you serve, it is highly likely that you will score points on relevance.

Finding the right SEO for your small business in a neighborhood like New Jersey can be a crucial way to get your company noticed online.

If you are interested in what more we do, you can see our Small Business Marketing in NJ.