Superior Web Design Astoria | ProStrategix

Astoria is a True Melting Pot

If you are a history geek like me, Astoria is one of the coolest places to see how the fresh waves of immigration left an indelible mark on the character of the neighborhood. It started with the Irish. 

Then came the Italians, which their remnant can still be seen today with the clusters of Italian delis, restaurants, bakeries, and pizza parlors clustered around Ditmars Boulevard.   

The Jews left their mark on the neighborhood with the Astoria Center of Israel, one of the Astoria locations on the National Register of Historic Places. 

Starting in the 1960s, there was a large influx of Greeks, both from the mainland and Cyprus. The cultural impact of the Greeks is all over the neighborhood, from the churches to restaurants, and probably the best baklava in the city.  

Lastly, we’ve had the Arabs, South Americans, and the list goes on. All leaving their mark on this culturally diverse and wonderfully colorful neighborhood.

Why Web Design Matters in Astoria?

Great web design is important no matter where you are located. However, in densely populated areas like Astoria, where mobile usage is high. These best practices are highly important especially 

  1. When in Astoria is about micro-targeting, owning a small niche and expanding from it.
  2. Mobile is important because customers are looking for solutions that are near to where they are. Leaving the neighborhood is not convenient.
  3. Superior mobile UX lets customers know you have exactly what they want or need.

Your CMS Can Have a Profound Effect on Page Speed

If you didn’t build your own site, you’re likely using a content management system (CMS) that your web builder chose. If he or she didn’t educate you on the pros and cons, you may be in for a big surprise in your webpages’ performance and search engine rankings.

What is a CMS

The technical definition for a content management system (CMS) is “is a computer software program used to manage the creation and modification of digital content.”

In other words, it is a system that allows the content to be stored separately from the code that builds the page. The user enters the code through a program called an interface, e.g. WordPress, and the interface saves that as the page data. The browser takes the files from both locations and renders the page.

However, while simple and easy, it creates a problem. To make this easier to understand, I use a simple metaphor of an architect, contractor, and warehouse. The user is the architect, the contractor is the browser, and all the design code sits in the warehouse

In this metaphor, we are going to use a prefabricated home. There are a general set of blueprints, but lots of options for flooring, tiles, etc.  Think of this as your theme.

The architect now selects specific options within a house, for example, flooring, tile, window type, etc.  But, these specifications aren’t given to the contractor (browser) until he or she shows up to build the house.

The contractor knows he or she is building a home, but other than that, it’s left open. Therefore, they have to bring all the labor and materials they might use, even if they aren’t needed in this specific build.


Once at the site, the contract reads the blueprints and then has to sort through and organize their materials first before the job can start.

As you can see there is a lot of wasted time and materials that put a burden on the contractor. This is why a theme will never be as fast as a custom build.

Why Local Digital Marketing Matters in Astoria?

The point I’m trying to make in the section above is two-fold. First, it highlights the many options that a local business can choose to stand out. Conversely, it also shows how important it is to stand out from this crowd.

  1. Local Digital Marketing in Astoria is about micro-targeting, owning a small niche and expanding from it.
  2. Local Digital Marketing is important because customers are looking for solutions that are near to where they are. Leaving the neighborhood is not convenient.
  3. Local Digital Marketing lets customers know that your business is nearby, open, and ready to provide them exactly what they want or need.

Custom Build is Likely Your Best Option for Speed

A custom built website is created by web designers. These designers create code only for the features you use to get the results you want. Therefore, there is no excess code. 

If your developer helps you set up your tracking codes and other third party integrations, then you can minimize any issues those create.

The beauty of a custom build is there is no trade-off between speed and quality. When you factor in the lost revenue from bounces and poor conversion that a slower site creates, the investment generally pays for itself.

How to Deal with a CMS

Without taking any action, your performance on mobile will likely fall in the 20s to 40s on Google Pagespeed Insights

Common Options

Plug-ins

WordPress is the dominant market player. Therefore, we will touch on some of the common plug-in for this CMS.

Most of the plug-ins, save W3 total cache, are simple. Most are not free if you want to get the maximum benefit. They do produce a measurable difference in speed, but do not expect to get above 50-60.

AMP

Accelerated Mobile Pages was introduced by Google in and around 2016. AMP is a stripped down version of HMTL which has fewer features, which makes it very fast. But, now you need to manage two sites versus one. Plus, you lose consistency between mobile and desktop

Theme Optimization

Since you are changing the theme itself, this requires a significant amount of coding knowledge to do it right. This usually requires hiring a developer.

A good developer can usually clean up the theme enough that you can reach custom speeds. The cost is generally equal to higher than a customer build depending on the work required.

Summary

If you want lightning fast speed, skip the CMS. We recommend a custom build.

  1. No excess code makes the page faster.
  2. You just have to manage one site. There is no need for a separate mobile site.
  3. The lost revenue due to mediocre performance on mobile will likely return more than the upfront investment in a clean, custom build.

ProStraegix is a web design agency with offices in New York City. We also provide SEO and pay per click advertising support to our clients.

See more about Small Business Marketing in Astoria. If you are more interest in the borough, you can see our Small Business Marketing in Queens. If you want the full city, you can see our Small Business Marketing in NYC.