If you're stressing out about marketing your New York City small business, you're not alone. A local marketing consultant can make your life easier
Myself and the rest of my consultant team at ProStrategix have worked with small businesses on a number of marketing jobs and pitches throughout our time together. But more often than not, potential clients ask a very fair question:
“Why do I need a digital marketing consultant for my small business?”
First, it starts with your business goals. Then, it boils down to 3 main things. First, a digital marketing consultant for small business can help you identify the best target, which is key to the success of your digital marketing strategy. Because they focus on small business, they know they challenges a local business faces. You can waste a lot of time and money trying to sell to the wrong people. Second, they can help you craft the right message that is motivating to that target. Finally, they can help you choose the right media so that message reaches its intended target so you get the most from your marketing efforts.
One of the hardest parts of small business marketing is finding the proper audience to target. This is critical to ensure that that you are developing a compelling message about your product or service and using the appropriate marketing channels to reach them. According to the Digital Marketing Institute, a digital marketing consultant’s skills include strong communication skills, proof of marketing success, marketing automation experience, knowledge of branding, and more.
Beyond that, there are a few different responsibilities for a marketing consultant to have both in online marketing and offline. They can be independent or part of a digital marketing agency. The amount the consultant charges can vary based on experience and location.
Identifying an audience for your small business is one of the first skills expected for a full-service marketing consultant. It isn’t just about knowing your target audiences' demographics, ages, genders, and wealth brackets; but it is also about the psychological needs and habits of the types of people who are looking for solutions that your company provides.
This is where knowing the target audience both on a demographic and psychological level helps. Humans are emotional decision-makers. We like to think we aren’t, but emotions have been proved time and again to be more compelling than facts. Marketing is fundamentally about behavioral change. By knowing and solving the emotional need that customer has, a marketing consultant to small businesses can create a more compelling message, which make your content creation and social media marketing stronger.
There are so many different types of marketing strategies that exist in 2020; it can be hard to pick what is right for you. A marketing consultant will work with a small business in order to determine the media that your target uses the most. Once you know, it’s much easier to choose whether a digital campaign or a print campaign or emailing or one-on-one interaction or anything is right for your small business needs.
This is the kicker. Anyone can run hundreds of campaigns or target the widest audience possible. But a small business marketing consultant can identify the most cost-effective and useful strategies based on your target’s media habits. A marketing consultant has the experience needed to simplify this process. If you are doing everything yourself or are giving tasks to a marketing agency, you can quickly become overwhelmed, which can have a negative impact on your return on investment.
There are different breeds of marketing consulting firms that your small business might want to hire. Here are some of the most common forms of marketing consultancies, with some info pulled as well from Brent Purves in his article about defining marketing consultant roles.
ProStrategix handles these and other types of small business consulting when it comes to marketing so that we can help you with all of this and more.
In New York City and similar cities with large small business communities, competition is harder and your need for specialized marketing is more specific. This is where small business consultants are most useful for your marketing needs. They can work for you full-time or part-time. The typically cost around $150 per hour and can go to $200+ per hour. The hourly rates for a marketing consultant vary based on years of experience, niche, and location. Make sure you agree to the consulting rate upfront and require a scope of work, which sets a cap on the number of hours expected.
When we work with businesses in New York City, we know that the stakes are higher. That’s why we provide specific kinds of help for small businesses in New York City and other large areas. We take our responsibilities seriously when it comes to your marketing needs. If you want to reach out to the whole of New York City, we’re happy to help.
These are 3 reasons to hire a marketing consultant, which all boil down to saving you time and growing your sales:
1. Find the Right Targets: If you aren’t targeting the right demographics, you might be wasting your resources. Consulting agencies can help with that.
2. Send the Right Message: The content you’re delivering to your audience will always be important. If you promise something you can’t deliver, or if you’re not sending a message people need to hear, you’ll be facing issues.
3. Use the Right Media: Making a small business successful in New York City can be very hard, but it isn’t impossible! Find the kinds of media that your audience uses regularly and take advantage of that knowledge.
Finally, summarize all 3 with timing and a budget in the Right Marketing Plan
Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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