Connecticut is one of the most densely populated state in the nation. There is a lot packed into a small area. From major metropolitan areas like Bridgeport, university centers like New Haven, to a patchwork of bucolic small cities and towns that dot the state.
With all this diversity, local marketing helps provide a level of authenticity that is hard to match. Businesses that operate in these different ecosystems need to be aware of what makes each different and colorful.