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Find a Harlem Small Business Marketing Firm

If you’re stressing out about marketing your Harlem small business, you should consider looking for a marketing firm. Here is what to keep in mind during your search.
Harlem

Often enough, small business owners I work with in Harlem ask me about what makes a marketing firm specialIt’s an understandable question to ask, and I’ve written some posts recently to address just this. But if you’re based in New York City and in Harlem in particular, you might want some specialized advice. If that’s the case, check out some of the tips I have for you below. 

Small Business Marketing Firms in NEIGHBORHOOD

In New York City and similar cities with large small business communities, competition is harder and your need for specialized marketing is more specific. This is where small business firms are most useful for your marketing needs. 

We provide specific kinds of help for small businesses in New York City and other large areas. We take our responsibilities seriously when it comes to your marketing needs. If you want to reach outside of just Harlem, we’re happy to help. 

Businesses in Harlem can often feel overlooked. So far uptown, it can be tough to get foot traffic from trendier options. One great solution is finding influencers to work with your small business, allowing you to get name recognition for your store without needing people to get the storefront attention in Harlem randomly. It’s a great means of connecting with people through social media, but figuring out how to find those influencers can often be very tough.  

Whether you’re operating in Harlem or not, your small business can benefit from expanding your reach with a marketing firm.

Digital Marketing Infographic

Marketing Firms Can Find the Right Harlem Audience and Campaigns for Your Small Business

One of the hardest parts of small business marketing is finding the proper audience to target and making sure that you are campaigning to them appropriately. According to the Digital Marketing Institute, a marketing firm’s skills include strong communication skills, proof of marketing success, marketing automation experience, knowledge of branding, and more.  

Beyond that, there are a few different responsibilities for a marketing firm to have. To summarize all of it, check out the infographic below for more information.

Social Media Marketing Infographic

Forms of Marketing Consulting to Consider

There are different breeds of marketing consulting firms that your small business might want to hire for your Harlem business. Here are some of the most common forms of marketing consultancies, with some info pulled as well from Brent Purves in his article about defining marketing firm roles 

  1. Client Acquisition Consulting    Client acquisition is simply about connecting specific kinds of clients with more specialized types of professions. For lawyers or real estate agents or other kinds of industries with smaller client numbers, this might be the right choice. 
  2. SEO Consulting    If you’re looking to make content native to your site while also expanding your reach, consider SEO consulting. This is how you can rank higher on Google and other search engines, while also making the kinds of digital ads that most benefit your type of business.  
  3. Social Media Consulting    This is critical for Twitter, Instagram, Facebook, LinkedIn, and more. If you’re reaching out to people through social media, you’ll need the right skill set to interact with your potential customers.  

ProStrategix handles these and other types of small business consulting when it comes to marketing so that we can help you with all of this and more.

Final Thoughts

These are 3 reasons to hire a marketing firm, which all boil down to saving you time and growing your sales: 

  • Find the Right Targets:  If you aren’t targeting the right demographics, you might be wasting your resources. Consulting agencies can help with that. 
  • Send the Right Message:  The content you’re delivering to your audience will always be important. If you promise something you can’t deliver, or if you’re not sending a message people need to hear, you’ll be facing issues. 
  • Use the Right Media:  Marketing a small business successfully in Harlem can be very hard, but it isn’t impossible… especially with a firm! Find the kinds of media that your audience uses regularly and take advantage of that knowledge.

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About Me

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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