How to Build a Persona - Quick Video
As I mentioned, the digital tools that we have at our disposal today have leveled the playing field significantly. Historically, you would spend months doing a proper segmentation. This would be followed by more months of customer research using focus groups or interviews, for instance. Market research would cost so much time and money that only the largest businesses could afford it. With the advent of social media, this is no longer the case. Social media monitoring can be as cheap or as expensive as you want it to be. It is a choice regarding how many dollars are spent on either people or software.
We apply our trademarked process to any business with any reasonably sized market. We follow these three steps, using digital platforms to gather, sort, and synthesize the data into several personas to test to find the best one(s) for you.