How to Build a Persona - Quick Video
As I mentioned, the digital tools that we have at our disposal today have leveled the playing field significantly. Historically, you would spend months doing a proper segmentation. This would be followed by more months of customer research using focus groups or interviews, for instance. It would cost so much time and money, few could afford it. Today, that’s all changed. Social monitoring can be as cheap or as expensive as you want it to be. It’s a matter of dollars spent on people or software.
We apply our trademarked process to any business with any reasonably sized market. We follow these three steps, using digital platforms to gather, sort, and synthesize the data into several personas that we would test to find the best one(s) for you.