February 16, 2021

Find an Upper West Side Small Business Marketing Firm

If you’re stressing out about marketing your Upper West Side small business, you should consider looking for a marketing firm. Here is what to keep in mind

Often enough, small business owners I work with on the Upper West Side ask me about what makes a marketing firm special. It’s an understandable question to ask, and I’ve written some posts recently to address just this. But if you’re based in New York City and in Upper West Side in particular, you might want some specialized advice. If that’s the case, check out some of the tips I have for you below.

Digital Marketing Infographic

Small Business Marketing Firms on the Upper West Side

In New York City and similar cities with large small business communities, competition is harder and your need for specialized marketing is more specific. This is where small business firms are most useful for your marketing needs.

We provide specific kinds of marketing help for small businesses in New York City and other large areas. We take our responsibilities seriously when it comes to your marketing needs. If you want to reach outside of just the Upper West Side or Morningside Heights, we’re happy to help.

One of the hardest parts about marketing when you’re based in Upper West Side is trying to find a way to reach new customers. So many of the businesses in Upper West Side are well established and have been around for years. That’s true of many of the citizens as well. So if that’s the case, how can you stand out?  

Well, a marketing plan that is based in reaching out to new customers and to neighbors equally might be a good way to start things out. It isn’t just about identifying the demographics, but also involves finding the proper means of communicating with people. That brings us to our next point...

Marketing Firms Can Find the Right Upper West Side Audience and Campaigns for Your Small Business

One of the hardest parts of small business marketing is finding the proper audience to target and making sure that you are campaigning to them appropriately. According to the Digital Marketing Institute, a marketing firm’s skills include strong communication skills, proof of marketing success, marketing automation experience, knowledge of branding, and more.  

Beyond that, there are a few different responsibilities for a marketing firm to have. To summarize all of it, check out the infographic below for more information.

Social Media Marketing Infographic

Forms of Marketing Consulting to Consider

There are different breeds of marketing consulting firms that your small business might want to hire for your Upper West Side business. Here are some of the most common forms of marketing consultancies, with some info pulled as well from Brent Purves in his article about defining marketing firm roles.  

  1. Client Acquisition Consulting  –  Client acquisition is simply about connecting specific kinds of clients with more specialized types of professions. For lawyers or real estate agents or other kinds of industries with smaller client numbers, this might be the right choice.
  2. SEO Consulting  –  If you’re looking to make content native to your site while also expanding your reach, consider SEO consulting. This is how you can rank higher on Google and other search engines, while also making the kinds of digital ads that most benefit your type of business.  
  3. Social Media Consulting  –  This is critical for Twitter, Instagram, Facebook, LinkedIn, and more. If you’re reaching out to people through social media, you’ll need the right skill set to interact with your potential customers.  

ProStrategix handles these and other types of small business consulting when it comes to marketing so that we can help you with all of this and more.

Final Thoughts

These are 3 reasons to hire a marketing firm, which all boil down to saving you time and growing your sales:

  • Find the Right Targets:  If you aren’t targeting the right demographics, you might be wasting your resources. Consulting agencies can help with that.
  • Send the Right Message:  The content you’re delivering to your audience will always be important. If you promise something you can’t deliver, or if you’re not sending a message people need to hear, you’ll be facing issues.
  • Use the Right Media:  Marketing a small business successfully in Midtown can be very hard, but it isn’t impossible... especially with a firm! Find the kinds of media that your audience uses regularly and take advantage of that knowledge.

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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