Superior Web Design Red Hook | ProStrategix

Андрей Бобровский, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>, via Wikimedia Commons

Red Hook: Bit Late to the Gentrification Party...but Not Out Yet

As most Manhattanites about Red Hook, and the first thing that comes to mind is Ikea. But that’s not all Red Hook has to offer. It’s a bit ironic, being a part of the largest city in the US, while still retaining a sea side village feel. But, that’s Red Hook. 

You can see a bit of its long history if you look at the shipyards, dry docks, and early 19th century warehouses. Red Hook, like Bushwick, is still a bit rough around the edges, but people like it that way. The mix of artists, craft distilleries, winery, and quirky restaurants and bars make a trip to Red Hook a very colorful experience. 

Like Bushwick and other pseudo-gentrifying areas, a key marketing challenge for businesses is how to be quirky enough to stand-out while retaining the character of the neighborhood.

Why Web Design is Important in Red Hook?

The marketing challenges in Red Hook are more about differentiation and awareness.  A smart website, when used effectively, can help either one.

  1. Web design in Red Hook is about being visible, at the right time, and at the right place.
  2. Most businesses are not run by the wealthy in Red Hook so it is important to provide that visibility as inexpensively as possible. A great website doesn't need to break the bank. It's about keeping it focused.
  3. Mobile lets you target the right customers when they are nearby, relatively inexpensively. It is so much easier to get what you need when it's a short walk from where you are.

Your CMS Can Have a Profound Effect on Page Speed

If you didn’t build your own site, you’re likely using a content management system (CMS) that your web builder chose. If he or she didn’t educate you on the pros and cons, you may be in for a big surprise in your webpages’ performance and search engine rankings.

What is a CMS

The technical definition for a content management system (CMS) is “is a computer software program used to manage the creation and modification of digital content.”

In other words, it is a system that allows the content to be stored separately from the code that builds the page. The user enters the code through a program called an interface, e.g. WordPress, and the interface saves that as the page data. The browser takes the files from both locations and renders the page.

However, while simple and easy, it creates a problem. To make this easier to understand, I use a simple metaphor of an architect, contractor, and warehouse. The user is the architect, the contractor is the browser, and all the design code sits in the warehouse

In this metaphor, we are going to use a prefabricated home. There are a general set of blueprints, but lots of options for flooring, tiles, etc.  Think of this as your theme.

The architect now selects specific options within a house, for example, flooring, tile, window type, etc.  But, these specifications aren’t given to the contractor (browser) until he or she shows up to build the house.

The contractor knows he or she is building a home, but other than that, it’s left open. Therefore, they have to bring all the labor and materials they might use, even if they aren’t needed in this specific build.


Once at the site, the contract reads the blueprints and then has to sort through and organize their materials first before the job can start.

As you can see there is a lot of wasted time and materials that put a burden on the contractor. This is why a theme will never be as fast as a custom build.

Why Digital Marketing is Important in Red Hook?

The marketing challenges in Red Hook are more about differentiation and awareness.  Local digital marketing, when used effectively, can help either one.

  1. Local digital marketing in Red Hook is about being visible, at the right time, and at the right place.
  2. Most businesses are not run by the wealthy in Red Hook so it is important to provide that visibility as inexpensively as possible. 
  3. Local digital marketing lets you target the right customers when they are nearby, relatively inexpensively. It is so much easier to get what you need when it's a short walk from where you are.

Custom Build is Likely Your Best Option for Speed

A custom built website is created by web designers. These designers create code only for the features you use to get the results you want. Therefore, there is no excess code. 

If your developer helps you set up your tracking codes and other third party integrations, then you can minimize any issues those create.

The beauty of a custom build is there is no trade-off between speed and quality. When you factor in the lost revenue from bounces and poor conversion that a slower site creates, the investment generally pays for itself.

How to Deal with a CMS

Without taking any action, your performance on mobile will likely fall in the 20s to 40s on Google Pagespeed Insights

Common Options

Plug-ins

WordPress is the dominant market player. Therefore, we will touch on some of the common plug-in for this CMS.

Most of the plug-ins, save W3 total cache, are simple. Most are not free if you want to get the maximum benefit. They do produce a measurable difference in speed, but do not expect to get above 50-60.

AMP

Accelerated Mobile Pages was introduced by Google in and around 2016. AMP is a stripped down version of HMTL which has fewer features, which makes it very fast. But, now you need to manage two sites versus one. Plus, you lose consistency between mobile and desktop

Theme Optimization

Since you are changing the theme itself, this requires a significant amount of coding knowledge to do it right. This usually requires hiring a developer.

A good developer can usually clean up the theme enough that you can reach custom speeds. The cost is generally equal to higher than a customer build depending on the work required.

Summary

If you want lightning fast speed, skip the CMS. We recommend a custom build.

  1. No excess code makes the page faster.
  2. You just have to manage one site. There is no need for a separate mobile site.
  3. The lost revenue due to mediocre performance on mobile will likely return more than the upfront investment in a clean, custom build.

ProStraegix is a web design agency with offices in New York City. We also provide SEO and pay per click advertising support to our clients.

Things to Remember…

If you're thinking about finding help in Red Hook for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in Red Hook, you'll want help from someone who understands the lay of the land, character of the neighborhood, and the challenges its businesses face.
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can be less intimidating, with the added benefit of one-on-one help from the best the company can offer.

See more about Small Business Marketing in Red Hook. If you are more interest in the borough, you can see our Small Business Marketing in Brooklyn. If you want the full city, you can see our Small Business Marketing in NYC.