Finding the right SEO for your small business in a neighborhood like Astoria can be a crucial way to get your company noticed online.
Finding the right SEO for your small business in a neighborhood like Astoria can be a crucial way to get your company noticed online.
When it comes to SEO, localization is crucial. If you have a business you want people to find, you’ll likely want to build your web presence around where your company is located. If you small business is in Astoria, for example, then you’ll want to make the most of what SEO can offer.
Building an SEO profile for any small business involves knowing how Google works. We’ve discussed localizations and small business SEO already, but for New York City and Astoria in particular, there are a few other details to keep in mind.
Like everything else, NYC is competitive. There a simply a lot more businesses competing for attention. For example, SEO agency NYC is much harder to rank for than SEO agency for Dallas, even though they have roughly equivalent search volumes. This is why a mix of on-page and off-page SEO can help.
On page SEO, as the name implies, is content and keyword driven. Off-page focuses on building the credibility of the page through links, referrals, etc. For more on both, please download our free e-Book.
Therefore, to have an impact in a place like NYC, you will need a stronger off-page strategy that what we share below. Here are a few ideas to consider:
Optimizing your business's content and site for a localized SEO campaign in Astoria can be time-consuming. But, it is worth the effort for a small business if your customer base is predominately local. Brainchild Studios shares their thoughts, but I wanted to highlight some of the most important tips:
In other words, build your SEO around the places where your local community is active. It seems like common sense, but you would be surprised at how many businesses fail to capitalize on this opportunity.
With your Astoria-based business in Queens, you'll want to prepare for the borough's changing landscape. Neighborhoods like Astoria are gentrifying and skewing younger, so you might want to look for places that younger people check. Try to get noticed in online periodicals that are built for Queens. Or, look into local colleges to see if they accept postings from small businesses. Not only will it help your SEO to have these links up and running, it will also let you speak to the people that you're targeting in your audience. It's a win-win!
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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