As digital marketing has become an even deeper part of the marketing landscape, it can be tough to find the benefits for your business. If you’re worried about how your small business can keep up with the digital marketing world, you’re not alone. With our two pointers, we can help you find your footing.
One of the first forms of digital marketing I encourage my clients to learn is social media marketing. The benefits of a solid social strategy are important, plus fairly immediate. Jenn Chen from Sprout wrote a strong article about Facebook marketing ideas. As you know, Facebook is used widely across all demographics. Therefore, advertising with Facebook is prominent. But it isn’t the only form of digital marketing. There are other digital marketing platforms small business can benefit from, like Twitter, for instance.
The beauty of social content marketing is that it is nearly free. But, it's time consuming. By setting goals and knowing your audience, you can post the strongest articles in the safest ways. Similarly, you don’t have to rely on advertising to succeed. You can use general posting and conversing with other users as well. These strategies aren’t unique to any one platform, either. Nurturing audiences on Twitter, Instagram, LinkedIn, and more can all achieve similar purposes, for example.
Affiliate marketing isn’t a new concept, but many people overlook this digital tactic. According to Neil Patel on his blog, affiliate marketing involves promoting products on your own site at a profit. Maybe you directly sell or offer contribution products, or you work with an advertising firm. If you’re considering using affiliate marketing, you can even set up mutually beneficial marketing relationships with other clients. That way, each of you can market the other's products. And, everyone is a winner. Everyone makes a profit.
There are several ways to benefit from digital marketing. But, here are two of my favorites:
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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