January 17, 2021

2 Key Benefits of Digital Marketing You Can Use

Digital marketing can seem intimidating, but it doesn’t have to be. Use digital marketing to your own benefit with our two tips.

As digital marketing has become an even deeper part of the marketing landscape, it can be tough to find the benefits for your business. If you’re worried about how your small business can keep up with the digital marketing world, you’re not alone. With our two pointers, we can help you find your footing.

Facebook and Other Social Media Marketing is a Digital Goldmine

One of the first forms of digital marketing I encourage my clients to learn is social media marketing. The benefits of a solid social strategy are important, plus fairly immediate. Jenn Chen from Sprout wrote a strong article about Facebook marketing ideas. As you know, Facebook is used widely across all demographics. Therefore, advertising with Facebook is prominent. But it isn’t the only form of digital marketing. There are other digital marketing platforms small business can benefit from, like Twitter, for instance.

The beauty of social content marketing is that it is nearly free. But, it's time consuming. By setting goals and knowing your audience, you can post the strongest articles in the safest ways. Similarly, you don’t have to rely on advertising to succeed. You can use general posting and conversing with other users as well. These strategies aren’t unique to any one platform, either. Nurturing audiences on Twitter, Instagram, LinkedIn, and more can all achieve similar purposes, for example.

different digital marketing techniques

What Is Affiliate Marketing and How Can You Use It?

2 key benefits of digital marketing for small business

Affiliate marketing isn’t a new concept, but many people overlook this digital tactic. According to Neil Patel on his blog, affiliate marketing involves promoting products on your own site at a profit. Maybe you directly sell or offer contribution products, or you work with an advertising firm. If you’re considering using affiliate marketing, you can even set up mutually beneficial marketing relationships with other clients. That way, each of you can market the other's products. And, everyone is a winner. Everyone makes a profit.

2 Digital Marketing Benefits to Consider

There are several ways to benefit from digital marketing. But, here are two of my favorites:

  1. Take advantage of social media. Find the platform that works for you. Then, run with it. It’s a great way to reach a wide audience cheaply.  
  2. If you have small businesses that don’t work in the same field as you, consider building an affiliate marketing relationship. It can help you sell each other's products, and more importantly, you both win. 

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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