February 13, 2021

Localize SEO for Your Greenpoint Small Business

Finding the right SEO for your small business in a neighborhood like Greenpoint can be a crucial way to get your company noticed online.

Finding the right SEO for your small business in a neighborhood like Greenpoint can be a crucial way to get your company noticed online.

When it comes to SEO, localization is crucial. If you have a business you want people to find, you’ll likely want to build your web presence around where your company is located. If you small business is in Greenpoint, for example, then you’ll want to make the most of what SEO can offer.

SEO for a Small Business in Greenpoint

Building an SEO profile for any small business involves knowing how Google works. We’ve discussed localizations and small business SEO already, but for New York City and Greenpoint in particular, there are a few other details to keep in mind.

Like everything else, NYC is competitive. There a simply a lot more businesses competing for attention. For example, SEO agency NYC is much harder to rank for than SEO agency for Dallas, even though they have roughly equivalent search volumes. This is why a mix of on-page and off-page SEO can help.

On page SEO, as the name implies, is content and keyword driven. Off-page focuses on building the credibility of the page through links, referrals, etc. For more on both, please download our free e-Book.

Therefore, to have an impact in a place like NYC, you will need a stronger off-page strategy that what we share below. Here are a few ideas to consider:

  1. NYC is full of lists, best restaurants, bars, gyms, and the like. Inquire how you might get a link from them.
  2. Local news – Internet news sources are great way for local businesses to be seen, for example, in NYC, there is the Gothamist or the City both have a large following of local readers
  3. Awards – NYC is full of them. Research the ones that pertain to your industry and inquire about entry requirements
  4. Local business development groups. NYC is more of patchwork of neighborhood, each with their own group. While this might not be as effective for the city as a whole, it would be more relevant for each neighborhood or borough.

Optimizing Your Small Business Local SEO in General

Optimizing your business's content and site for a localized SEO campaign in Greenpoint can be time-consuming. But, it is worth the effort for a small business if your customer base is predominately local. Brainchild Studios shares their thoughts, but I wanted to highlight some of the most important tips:

  1. Make sure you've claimed your Google My Business page.
  2. Check that your metadata reflects your location in Greenpoint on localized web pages
  3. Get to know your Greenpoint community over social media
  4. Appear on directories that are local to Greenpoint.

In other words, build your SEO around the places where your local community is active. It seems like common sense, but you would be surprised at how many businesses fail to capitalize on this opportunity.

An Example of the SEO for a Greenpoint Small Business

Businesses in Brooklyn and specifically in Greenpoint can have a tough time standing out of the crowd. The good news about Brooklyn, however, is that there are a lot of ways to get noticed. Finding the right types of influencers in your area can be a big way to step up, especially if they're tagging you in posts related to your business. Similarly, getting recognized by Brooklyn-based websites will help Google see that you are a notable Greenpoint business. It's a great way to get noticed by everyone!

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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