Guerrilla marketing is a tactic that most small businesses overlook when it comes to building a successful marketing plan. But every business can benefit from guerrilla marketing ideas. Today, I’ll break down what guerilla marketing is and how your small business can use it, as well as a few starter ideas for any small business to use.
“In marketing, guerrilla techniques mostly play on the element of surprise. It sets out to create highly unconventional campaigns that catch people unexpectedly in the course of their day-to-day routines.”
In other words, guerrilla marketing is all about making your marketing surprise and shock your general audiences. People are bombarded by messages. We start to ignore them and go into beta mode. The brain captures the stimuli but stores them in the subconscious. That said, the brain is hardwired to notice deviations from the norm. Those get fast-tracked to the conscious mind. That’s the psychology that makes guerilla marketing work. The challenge with guerilla marketing is gimmick is played, you need to create a new one.
Any business can use guerrilla marketing, but sometimes there are questions about how to make it affordable. That said, guerrilla marketing on a budget is more than possible. It’s much more about creativity than budget.
It can be tough for small businesses to take advantage of traditional marketing tactics due to cost. If you need to reach the public and you want to do so without spending too much money, guerrilla marketing is a great option if you are very creative. A small business doesn’t need to make the biggest show of marketing prowess to succeed. Instead, it is a matter of grabbing attention and holding it long enough to get your message across.
If you’re trying to think of guerrilla marketing tactics for your own small business, here are three ideas that I advise. Credit for some of these also goes to Megan Marrs from WordStream, who wrote a similar article about guerrilla marketing examples.
For other great guerilla marketing ideas, please see "What Is Guerrilla Advertising? – 9 Examples of Effective Campaigns" by Don't Panic. It's a great overview of how guerilla marketing has been put in to practice.
Guerilla marketing can be a cost-effective tool that small businesses can use if you keep these three ideas in mind.
There are other ways to grow your business cost effectively that we cover in other posts.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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