Every small business has needs of its own, but at this point it’s safe to say that they all have one marketing medium in common: the internet. In order to make your small business shine, we’ve pulled two cheap and important forms of internet marketing. Internet marketing companies have been using these tools to help their small business clients. You can use them too to help build your digital marketing plan.
Marketing automation is all about combining the your marketing skills, with the technology. Thus, small businesses can benefit from the AI power the internet provides. According to the Digital Marketing Institute, there are a number of skills associated with automation that small businesses can utilize in their day-to-day operations.
“The goal of any kind of automation is to increase efficiency. Marketing projects can place huge demands on your organization’s resources. Automation frees up time that can be better spent on tasks that require the unique expertise of your team members, such as strategy and client interaction.”
While marketing automation might seem like a difficult and complicated concept, it doesn't have to be. There a number tools that can make it a lot simpler. In fact, these can be used to make any small business internet marketing job easier. Instead of working on the kinds of repetitive and overly stressful tasks that take up too much time, now, your employees can skip those tasks. They can now focus on more value-added work, like content or strategy, for instance. If internet marketing automation feels like too much for you to tackle, there are plenty of small business internet marketing companies to help.
Writing for SEO is a key skill that every small business can benefit from. When a small business is trying to take advantage of everything the internet can offer, this is where search engine marketing and writing content optimized fof SEO comes into play.
Essentially, you use your website’s blog to write content which targets the keywords that are important to your small business internet marketing plan. Finding the proper keywords and writing the articles can be as time intensive or cheap as you’d like, and you’ll be able to make your small business’s advertising shine. If you have the time or the money, SEO is a great way to build your website for its biggest potential. If you’re confused about what separates search engine optimization from advertising on the internet, check out Elisabeth Parera’s article on Postcron about Internet Advertising and see how it relates to small businesses. You might be able to start taking advantage of it today. Again, if it's just an added burden, there are numerous small business internet marketing companies that can help.
If you’re still confused about internet marketing for your small business, we have a helpful infographic than explains it in more detail. In addition, look into using some combination of these two ideas that any small business can benefit from.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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