A strategic focus means being crystal clear on where you want to compete and why you believe you can win.
A good marketing strategy focuses on three decisions that you will need to make.
We started ProStrategix as an un-retirement plan for our principal leaders. We felt that allowing a lifetime’s worth of business experience to go to pasture would be a terrible mistake. Instead, we decided to take that senior level of experience and bring it to where it mattered most - to our local businesses, both small and mid-sized.See How Our Mission Aligns with Yours
Many small businesses wonder if their marketing is working. They’ve tried a few things, but the results were unclear.
We can fix that. We are an agency specializing in small and local businesses in specific markets.
With us, every tactic has a goal and a clear return on advertising spending benchmark.
Every small business needs a marketing strategy regardless of size. The methodology is the same because people are.
Whether you are a corner mom and pop store, or a mega Fortune 500 company, you are still marketing to people.
The only real difference is the amount of data and resources available to you. Our process helps level the playing field.
Digital marketing and small business, are they a good match? Absolutely. Before the advent of digital marketing, small business was almost shut out of any of the mass media platforms due to cost. Only local newspapers and maybe radio would have been in reach.
With the advent of digital marketing for small business, now, they can have the same access to the audience that big business does. While access is awesome, you also have to compete for their attention, which is a key challenge of digital marketing for small business owners.
Digital marketing small business solutions exist. Owners just need to know which digital solutions are right for them. A local digital market agency is usually best suited to help you understand small business online marketing and how that can be tailored to meet your specific needs and challenges.
Local marketing agencies can help in two main ways. First, they tend to be smaller, so their top talent is more likely to be working on your business. A small company in a large online marketing agency can easily get lost.
The second reason is local knowledge. Since local businesses tend to market locally, having digital content creation managed locally, you are likely to appear more authentic and real. This is why we are a digital marketing agency that services NYC, New York, New Jersey, Philadelphia, and Pittsburgh. Our team has roots in each, and therefore, can generate content that understands the local environment.
The importance of internet marketing for small businesses builds on the final step of the previous FAQ, the marketing campaign. The main reason why small businesses need digital marketing is cost and access.
Access to the broader marketplace using traditional methods is usually cost-prohibitive for many. Plus, there is no way to objectively measure the impact.
One of the benefits of digital marketing for small businesses is the ease of access to the market. While it’s not costly to enter, it can be challenging to be heard. If you have a well-defined target and a compelling message, your chances greatly increase.
One of the other benefits of online marketing for small businesses is the ability to directly measure results. In many cases, results can be directly attributed to purchase or buying signals. In others, you can objectively measure your results versus benchmarks.
These are two of several reasons why small businesses need digital marketing and why digital marketing is important. Many turn to a small business digital marketing agency for help.
We get this question often. Or, it’s often asked more specifically: how to market a small business on social media?
The answer is the same for both. It depends on your target, their media consumption, and their interests. This emphasizes the point that without a good understanding of the target, any marketing effort will be sub-optimal.
Therefore, you would follow the same steps as outlined in our process. It doesn’t matter how you plan to market until the last step.
The last step will differ in that we are choosing to launch our marketing campaign online. The digital marketing channels of choice are a function of purchase involvement. Purchase involvement is a measure of how much effort your customer puts into deciding to purchase your product or service. An example of a low involvement purchase is a candy bar. It does not require much effort.. The opposite is true for a house.
Different digital marketing services do better for certain levels of purchase involvement. You need to find the right mix. Social can be great for low involvement, less so, for high where SEO services do better. This is where a small business internet marketing company comes in handy. They know the digital tools and can guide you.
The pricing of our services vary depending on what your business needs. You can see the a la chart pricing on each service page divided into tiers. Packages are available if more that one service is provided by us.
Again, this depends on the services required, and the unique needs of your business. However, we can give you are few benchmarks. Developing a new marketing strategy typically takes about 6-8 weeks. SEO takes about 4 weeks to set up and 2-3 months to see measurable results. PPC takes 4 weeks to set up, but once set, we generally see immediate results. SMM has roughly the same timing as PPC. Email depends on the quality of your list. If the quality is good, we generally see immediate results after a 4 week setup process. If not good or needs to be built from scratch, this can take much longer. Bots take about 4 weeks to build and test. Results tend to be within a 1 week of launch.
We offer a range of services, all of which exist to help you smash your goals and stand out from the crowd.
Our designs are built for speed and utilize design to enhance a clear message hierarchy so they are fast, responsive, and intuitive.
The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve.
Smart SEO can help you build your ranking over time, but expertise in PPC lets you jump to the head of the line.
Smart social media marketing can drastically improve the visibility of your content or drive real one-on-one engagement with your customers. The key is know which strategy is right for you
Email marketing has withstood the test of time for one simple reason. It works.
To this day, no other marketing tactic has been shown to have a great return on investment
Natural language processing opens a whole new way to personalize your interactions with your customers
Our services range from simple text bots to voice search
While the tactics we use to reach our customers has been revolutionized, the fundamental principles of marketing have not simply because people have not. People are still driven by the same emotional and physical needs. The fundamental goal of marketing is to communicate how your product or service meets the needs of your customer in a way that your competitors do not.