Find the Right Small Business Marketing Firm for Jamaica

CaptJayRuffins, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Jamaica: More than Just the Train Station

When many New Yorkers think of Jamaica, they think of the LIRR train station and the monorail to JFK airport. In the non-COVID world, tens of thousands of people traversed through Jamaica daily, but few ever got off to see the neighborhood.

Jamaica is predominantly a middle-class neighborhood, as is much of Queens. Jamaica has a large commercial and retail district with a variety of shops from bodegas to chain stores. While having a large commercial/retail district, Jamaica is also residential, with a mix of ethnicities. 

Businesses in Jamaica face a differentiation challenge. With such a large commercial center, it can be challenging to stand out.

Get Right Small Business Marketing Help

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

All great marketing starts with a strategy.

In other words, the small business has a clear understanding of their market segment, and they have a clear picture of how they can win. Strategic marketing is how you make this happen.

Measurement and Return of Advertising Spending are Must Haves

If there isn't a expected outcome and clear indication of your expected return, then find other help marketing your small business.

Testing is Key

If the small business marketing agency you found to help raise your visibility in your market doesn't have a testing and learning plan, find someone else

Digital Marketing Knowhow is Fundamental

Any small business digital marketing agency should have digital knowhow. But, you would be surprised that many don't. Before you accept marketing help for your small business, check their technical credentials. Do they offer email marketing? What does their own online marketing look like? How about social media marketing? What do their post look like?

Small Business Experience Can't be Beat

This probably goes without saying, but you'll want to make sure that any marketing help you hire has significant small business experience. Large company solutions won't work.

Risk Sharing

Marketing is inherently risky. When seeking marketing help, see whether they will share the risk with your small business.

Why Local Digital Marketing Matters in Jamaica?

In a crowded and noisy neighborhood, your challenge isn’t so much in targeting as it is in standing out.  Local digital marketing can help you get your message out. 

  1. Local digital marketing in Jamaica is about owning a small niche that’s novel and interesting. Then, expanding from it.
  2. It is important to raise awareness regarding how your business fits with the overall character of Jamaica and wants to be part of the community.  
  3. Local digital marketing lets your customers you are nearby, open, and accessible. No one likes to travel far if they can find something closer.

Size Does Matter

I wish it were otherwise, but it is like a law of nature. The size of your account is directly proportional to the time the agency will spend on it. It is also proportional to the quality and experience of the talent that we are assigned to your business. Luckily, you can solve this problem by finding an agency where your business and budget matters to their bottom line. This is why smaller firms are preferable for smaller businesses.

Location is equally important. Most small businesses are local businesses, where the target audience is within a few blocks to mile radius from your location. Each place is unique. It has its own quirks. It takes someone who knows the area to understand those nuances. This is important because you want your ads to be perceived as authentic. Customers are easily turned off by cookie-cutter responses or creative.

Are They Willing to Share the Risk?

Marketing is not an exact science, where you say X and your target always does Y. This doesn't mean that marketing does not work or that it is a waste of time. It simply acknowledges the fact upfront that marketing contains some risk. It is true that there are best practices that can reduce this risk to optimize your return.

However, you never have complete information so sometimes even the best plans take time or need tweaking. This is why you should seek a partner who is upfront about the risk and is willing to share it with you. You also have to be willing to invest the time in following best practices. If you are dictating all the terms, then it is only reasonable that you accept that risk.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in Jamaica for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in Jamaica, you'll want help from someone who understands the lay of the land, character of the neighborhood and the daily flow.
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can be less intimidating, with the added benefit of one-on-one help from the best the company can offer.

See more about Small Business Marketing in Jamaica. If you are more interest in the borough, you can see our Small Business Marketing in Queens. If you want the full city, you can see our Small Business Marketing in NYC.