When you're shopping for knowledge, it is tough to determine the quality before you buy it. It's the same challenge for any service provider. I love Dumbo, but we all know it can be a tough neighborhood to get the right type of small business marketing help. Here's how you can cut through the clutter.
Marketing is fundamentally about behavior. To understand behavior, you need to have an understanding of the culture. While we share similar traits, each neighborhood has its cultural quirks. If you understand the specific quirks of Dumbo, your communication will be more authentic and appealing.
If you operate a small business in Brooklyn, such as in Dumbo, you might find yourself struggling to bring attention to your business from the other boroughs. But considering how Dumbo is such an up-and-coming neighborhood, it shouldn't be hard to make yourself standout.
Getting help from a marketing firm that knows how to make your small business stand out from others in Dumbo, Brooklyn, and the rest of New York City is important. You wouldn't want to ask directions from a tourist when you can get information from a person who knows the area well.
The right small business marketing partner will want to be vested in your outcome. They know marketing is a risk. You shouldn't have to bear it all on your own. They need to be confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help make your small NHOOD business succeed at marketing.
The help a small business marketing firm can provide depends on how well they know your Dumbo market and the quality of the people dedicated to you. Really, there are many different benefits to marketing firms of different sizes. As Liz O'Neill points out on the Precision Marketing Group blog, outsourced marketing is mostly about putting the burden of marketing on a group that can handle it.
If you're thinking about finding help in Dumbo for your small business, here are the two things to keep in mind.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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