It can be difficult to market a small business' products or services; whether your company has help in this venture or not can be a game-changer. Often enough, my clients ask me why their small business would benefit from a marketing company's help.
Well, there are several reasons to join up with a marketing firm. Below, I'll outline the three biggest reasons that a business owner can benefit from outsourcing marketing skills to another company.
Outsourcing marketing tactics like social media management, or content marketing, etc. to an outside company can be a huge help. A business owner has a lot on their plate. Marketing is just one of them.
Marketing is an essential aspect of running and promoting your business. However after the marketing plan is finished, a local business owner may want to consider how much he or she wants to be involved in the execution of the plan.
Many marketing strategies and tactics can be very time-consuming. If the owner is involved deeply in all of them, it can divert his or her attention when it could be better deployed elsewhere.
This is where a marketing company helps. They can take some of the heavy lifting off your plate. They own developing the fresh marketing ideas on how to reach and convert potential customers. They can also own executing and managing them.
This will require your input and monitoring. A great agency will provide you with a weekly dashboard of important metrics. In addition, they will be able to alert you when metric lag and provide suggestions on how to improve them.
That way, you can focus on running the whole business and not just small parts of it like building word of mouth campaigns, email outreach, etc..
When you market your business on social media by yourself, you might wind up fighting an uphill battle. Dave Nevogt at Hubstaff wrote an article about outsourcing social media management, and it hits on a lot of points that go beyond just social media marketing, social networks, and blog posts. Here are some of the highlights:
These three points are relevant to advertising, SEO, email marketing, chatbots, etc. Many of these tasks are highly specialized and require a significant amount of time to learn. Google Adwords, for instance, hundreds of hours of courses.
A specialist can provide the marketing help your small business needs otherwise you are likely to spread you or your staff too thinly. As a result, you may burnout, face turnover, or have weaker results.
A small business owner might not have the marketing experience a company can help provide. Most owners started their business to follow a passion, not just to get into the world of marketing.
In truth, there are probably more than just these 3 points. However, these three are where I think a small business marketing company can help the most.
One of the last major reasons to consider going to an outside company for help in small business marketing is to clean up the clutter.
While this is related to focusing, it is slightly different. As mentioned above, a small business owner can't do everything alone and remain focused on the bigger picture. But, it's also true that we should not look to set it and forget it.
There are certain aspects of marketing that should remain in your control and monitoring. As Vanessa Rodriguez Long wrote on the Uhuru Network in an article about in-house and outsourced marketing, there are a few good reasons to keep certain marketing aspects in-house.
First, you own the brand. A great small business marketing company can help you build your brand and help build brand awareness. However, the small business owner is its caretaker.
Second, you need to be aware of what your customers are saying. Marketing is a conversation. Your audience is speaking to you in likes and shares. A great marketing company can help collect and analyze, but only you can make the changes.
Lastly, a marketing firm can help generate leads, but you will need to close them. The best help that a small business marketing company can provide is its specialized staff. As a result, you have access to an expert instead of a single person doing everything.
Plus, and more importantly, it's their knowledge and experience you're looking for. It saves time, money, and frustration by not having to learn everything from scratch.
The three major reasons to consider hiring a marketing company to help your small business are:
If your small business needs marketing help, there are plenty of options to consider including ProStrategix.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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