October 7, 2020

3 Ways a Marketing Company Can Help Small Businesses

Unsure whether you need the help of a small business marketing company? These are three ways one can help you get better results.

It can be difficult to market a small business; whether your company has helped in this venture or not can be a game-changer. Often enough, my clients ask me why their small business would benefit from a marketing company's help. Well, there are several reasons to join up with a marking firm. Below, I'll outline the three biggest reasons that a business owner can benefit from outsourcing marketing skills to another company.

A Marketing Company Can Help a Small Business Owner Focus on the Business

Outsourcing marketing tactics like social media management to an outside company can be a huge help. A business owner has a lot of their plate. Marketing is an essential aspect of running their business. However, many of the tactics can be very time-consuming. They can divert important resources from being deployed elsewhere. This is where a marketing company helps. That way, you can focus on running the whole business and not just marketing. When you market your business on social media by yourself, you might wind up fighting an uphill battle. Dave Nevogt at Hubstaff wrote an article about outsourcing social media management, and it hits on a lot of points that go beyond just social media management. Here are some of the highlights:

  • Small business employees will usually only operate their accounts during working hours, even though traffic comes in during outside hours as well.  
  • Marketing is about communicating succinctly & clearly. If the communication is rushed, you're unlike to do both. You aren't just selling a product, but you're starting a conversation as well.  
  • If you delegate marketing to the wrong people, you could see far weaker results. You need someone who knows and understands how to target and communicate with an intended audience at the end of the day. 

Bring in the Expertise and Knowledge You Might Not Have

A small business owner might not have the marketing experience a company can help provide. Most owners started their business to follow a passion, not just to get into the world of marketing. But when you hire a small business marketing company to help, you can find the expertise you need and more. TribalVision has an excellent post regarding why a small business might look for help from a small business marketing company. They broke down the major categories:

  • Expertise – Marketers should know how to properly market your small business and the skills that come from time spent in the marketing world.  
  • Flexibility – a marketing company can change with the times, while a small business might need help adjusting to changes on the day-to-day level.  
  • Savings – Instead of spending a little bit on everything to see what works, a marketing company knows where the money is best used 

In truth, there are probably more than just these 3 points. However, these three are where I think a small business marketing company can help the most.

Keep Your Marketing Out of Sight but Still in Mind

One of the last major reasons to consider going to an outside company for help in small business marketing is to clean up the clutter. While this is related to focusing, it is slightly different. As mentioned above, a small business owner can't do everything alone and remain focused on the bigger picture. But, it's also true that we should not look to set it and forget it. There are certain aspects of marketing that should remain in your control and monitoring. As Vanessa Rodriguez Long wrote on the Uhuru Network in an article about in-house and outsourced marketing, there are a few good reasons to keep certain marketing aspects in-house.

First, you own the brand. A great small business marketing company can help you build it, but you need to own it and live it. Second, you need to be aware of what your customers are saying. Marketing is a conversation. Your audience is speaking to you in likes and shares. A great marketing company can help collect and analyze, but only you can make the changes. Lastly, a marketing firm can help generate leads, but you will need to close them. The best help that a small business marketing company can provide is its specialized staff. As a result, you have access to an expert instead of a single person doing everything.

Plus, and more importantly, it's their knowledge and experience you're looking for. It saves time, money, and frustration by not having to learn everything from scratch.

In Summary…

The three major reasons to consider hiring a marketing company to help your small business are:

  1. Marketing companies can help you focus on what most important 
  2. A marketing company has the knowledge you need to succeed. They have specialized skills and experience that can save you time and money. 
  3. A small business marketing company can help you tremendously if you stay engaged in key parts of the process.  

If your small business needs marketing help, there are plenty of options to consider.

About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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About The Author

Brian Cairns - CEO of ProStrategix Consulting

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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