January 17, 2021

2 Simple Ways a Small Business Digital Marketing Company Helps

Finding long-term digital success help for your small business is critical, and a digital marketing company is a must-have since advertising is moving to digital.

If you’re trying to have your small business succeed in the long-term, a you need a long-term digital marketing plan. A digital marketing company for small business can aid in building the strategy, developing the plan, and helping you execute it. While short-term marketing campaigns are a great idea for some companies, long-term campaigns can be a great means of success for small businesses. Check out our tips on long-term small business marketing!

A Digital Marketing Company for Small Business Can Help You Stay Focused

The hardest factor to consider with small business digital marketing is setting up a campaign and making your company stick with it in the long-term. A digital marketing firm for small business can help. A CMS Wire article from Dom Nicastro explains long-term v. short-term marketing

As I mentioned in an earlier post, understanding your target is the key to success. By understanding your target's needs, you can develop a yearly or semi-annually based content calendar that includes topics relevant to your audience. Plus, you can build in long-tailed SEO keywords and terms into that content that will yield dividends, later.

Social media marketing is awesome for getting a message out quickly. But, search ranking is what will drive traffic in the long-run. Therefore, by developing a content-relevant, SEO rich, long-term calendar, you achieve both.

Content marketing is a time-consuming task, so sticking to it can be very challenging for a small business. Therefore, having a digital marketing company manage this for your small business can help you stay focused.

digital marketing company focused

Digital Marketing in the Long-Term

A small business with a strong, long-term digital strategy is much more likely to succeed. An article on Forbes from Sam Yadegar about digital marketing explains why.

I know it’s easy to get caught up in day-to-day tasks when you’re running a digital marketing program or even an entire company. But taking the time to revisit your long-term goals prevents you from getting bogged down in daily to-dos — and it keeps you focused and rooted in your mission. - Sam Yadegar

This is why a digital marketing company for small business might be something to consider. It takes another daily to-do off your plate so you can stay focus on building your business. Digital marketing requires investment to succeed, either in time or in dollars. I know that’s tough, especially in today’s climate. However, given how the market is evolving, it's quickly becoming a necessary investment for long-term success. Importantly, if you consider digital marketing just for your small business today, you forgo building a platform from which to grow in the future.

digital marketing company for small business

Final Thoughts

Here are two points to consider whether you execute your digital marketing in-house or hire a digital marketing company for your small business.

  1. Consider what matters more for your small business: Long-term success at the cost of delayed results, or an immediate one-time result.
  2. Remember, long-term doesn’t mean that there shouldn't be gains along the way. Any good digital marketing company for small business will put milestones in place to track your progress. 
  3. If you decide to manage your digital marketing in-house.  Make a long-term target, set short-term milestones, and if those milestones are met, stick to the plan. 

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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