I love Pittsburgh. I grew up there and visit family regularly. As great of a city as it is, we all know it can be a tough get the right type of small business marketing help for Pittsburgh.
When you're shopping for knowledge, it is tough to determine the quality before you buy it. It's the same challenge for any service provider. Here's how you can cut through the clutter.
Simply, marketing is about changing behavior. To understand behavior, you need to have an understanding of the culture. While we share similar traits, Pittsburgh is a special place.
For example, I remember one Christmas Eve when I accidentally dropped my keys in my trunk a shut it. It was cold. As I was trying to figure out what to do, a tow truck passed by. Seeing me, the driver stopped and offered help. Thankfully, he opened my car. But, what stands out in my mind, even today, is he didn't want paid. I had to force the man to take a measly $20.
That, in my mind, was Pittsburgh. It's an insight that you can only have be being there. These insights are invaluable. It make your communication more authentic and appealing.
When a small business in Pittsburgh, such as in the Southside or Squirrel Hill, for instance, has trouble bringing attention and visibility to itself, it's time to seek the right small business marketing.
As we said before, local knowledge matters. Getting small business marketing help from someone who knows Pittsburgh is likely to be more effective. It is more effective because the message is more authentic and usually more motivating.
In other words, the small business has a clear understanding of their Pittsburgh market segment, and they have a clear picture of how they can win. Strategic marketing is how you make this happen.
If there isn't a expected outcome and clear indication of your expected return, then find other help marketing your Pittsburgh small business.
If the small business marketing agency you found to help raise your visibility in the Pittsburgh area doesn't have a testing and learning plan, find someone else
Any small business digital marketing agency should have digital knowhow. But, you would be surprised that many don't. Before you accept marketing help for your Pittsburgh small business, check their technical credentials. Do they offer email marketing? What does their own online marketing look like? How about social media marketing? What do their post look like?
This probably goes without saying, but you'll want to make sure that any marketing help you hire has significant small business experience. Large company solutions won't work.
Marketing is inherently risky. When seeking marketing help, see whether they will share the risk with your Pittsburgh small business.
Look, you want any small business marketing partner vesting in your outcome. Marketing is risking. So, you shouldn't have to bear all the risk. Look for small business marketing help that is confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help your Pittsburgh small business succeed.
Size and local knowledge matter. That's been proven, consistently. Therefore, the quality of the help you receive depends on how well they know Pittsburgh and how experienced the time is.
In truth, there are many different benefits that marketing firms of different sizes provides. As Liz O'Neill points out on the Precision Marketing Group blog, the help any small business marketing firm provides needs to match the scale you require.
If you're thinking about finding help in Pittsburgh for your small business, here are the two things to keep in mind.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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