When you're shopping for knowledge, it is tough to determine the quality before you buy it. It's the same challenge for any service provider. I love Harlem, but we all know it can be a tough neighborhood to get the right type of small business marketing help. Here's how you can cut through the clutter.
Marketing is fundamentally about behavior. To understand behavior, you need to have an understanding of the culture. While we share similar traits, each neighborhood has its cultural quirks. If you understand the specific quirks of Harlem, your communication will be more authentic and appealing.
Finding a marketing firm uptown in Manhattan can be incredibly important for a small business in Harlem looking for help. In this case, you are competing with a business that knows your community and has ties to the local ecosystem. It is hard to overlook the importance of Harlem businesses to New York City, and more often then not larger businesses ignore the needs of these neighborhoods.
The right small business marketing partner will want to be vested in your outcome. They know marketing is a risk. You shouldn't have to bear it all on your own. They need to be confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help make your small Harlem business succeed at marketing.
The help a small business marketing firm can provide depends on how well they know your Harlem market and the quality of the people dedicated to you. Really, there are many different benefits to marketing firms of different sizes. As Liz O'Neill points out on the Precision Marketing Group blog, outsourced marketing is mostly about putting the burden of marketing on a group that can handle it.
If you're thinking about finding help in Harlem for your small business, here are the two things to keep in mind.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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