February 16, 2021

3 Ways to Use Social Media Marketing On Instagram for Small Businesses

Instagram has become a crucial part of small business marketing. Here are three things to know to build the ideal profile.

Whether you’re using Instagram to reach out via content or ads, the app has become a major pillar of social media marketing for small businesses. But building the proper small business Instagram marketing plan can definitely be tough. In this article, we’ll break down three of the key factors of Instagram marketing and how to boost your own content while following the rules of the game.

Your Instagram Profile Is the First Thing Your Customers Will See

Something often overlooked for social media marketing is building a smart profile for your small business. This usually involves a few key steps. Hootsuite has a good explainer with more detail, but here are the most important things to know.

First, you’re going to need a business account for Instagram, which comes with some additional perks that has the necessary contact information and can advertise on Instagram. Next, you’ll want to build a strategy for targeting your potential clients. Identifying your target audience can help you develop your content for the future.

Finally, put the information into your profile that helps in the long run. Your bio gives you a succinct explanation of what your small business can do, and other Instagram business features can help you build your marketing concept further.

Photos Are the Bread and Butter of Instagram

Instagram is based on visual content creation. Photos and videos are difficult to make perfectly, but they are needed on Instagram in a very specific way. You also need to be able to design photos in such a way that you can build content and sell a product equally.

Also, keep in mind how to use Stories on Instagram. This article does a great job of explaining some of the finer details of Instagram stories and the reasons you’d want to use them. But remember that it is another way to share your content with a wider audience in the long run.

Make Your Small Business Instagram Content Marketing-Ready

The last thing to do is make sure the content you’re building works for the needs of your small business. Marketing isn’t just about selling products, but about building a brand. Establishing a clear and stable brand for your small business on Instagram is critical. The brand you build is going to be how people recognize your product and understand what you do.

One major piece of this is about making visual content that shines. Buffer has an article about this very concept, including ideas for making content fit the specifics of what Instagram offers. For example, most posts cannot have links in them. As a result, you need to know the rules and how they change from post to post and account to account.

In Conclusion

At the end of the day, there are three major keys to a strong Instagram profile:

  1. A well-constructed bio and profile is going to give people the information about you that they need
  2. Photo and video content is what makes Instagram tick, so know what is attractive to your audience
  3. Use the marketing tools of Instagram for Business to boost your company’s profile even further

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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