Often enough, small business owners I work with in SoHo ask me about what makes a marketing firm special. It’s an understandable question to ask, and I’ve written some posts recently to address just this. But if you’re based in New York City and in SoHo in particular, you might want some specialized advice. If that’s the case, check out some of the tips I have for you below.
In New York City and similar cities with large small business communities, competition is harder and your need for specialized marketing is more specific. This is where small business firms are most useful for your marketing needs. We provide specific kinds of marketing help for small businesses in New York City and other large areas. We take our responsibilities seriously when it comes to your marketing needs. If you want to reach outside of just SoHo, we’re happy to help.
With some of the youngest demographics in New York City, neighborhoods like SoHo can have a rough time standing out from the pack. SoHo marketing has its own challenges. Foot traffic is good, but there are high amounts of turnover and people can have a tough time making choices. Walk down the streets in SoHo and you might pass ten restaurants in two blocks, for example. Establishing a brand for your business is a good means of making an impact. But if you aren’t working with a small business marketing firm, you might not be able to make your SoHo storefront reach Times Square, Brooklyn, the internet, or the rest of the world. Whether you’re operating in SoHo or not, your small business can benefit from expanding your reach with a marketing firm.
One of the hardest parts of small business marketing is finding the proper audience to target and making sure that you are campaigning to them appropriately. According to the Digital Marketing Institute, a marketing firm’s skills include strong communication skills, proof of marketing success, marketing automation experience, knowledge of branding, and more. Beyond that, there are a few different responsibilities for a marketing firm to have. To summarize all of it, check out the infographic below for more information.
There are different breeds of marketing consulting firms that your small business might want to hire for your SoHo business. Here are some of the most common forms of marketing consultancies, with some info pulled as well from Brent Purves in his article about defining marketing firm roles.
ProStrategix handles these and other types of small business consulting when it comes to marketing so that we can help you with all of this and more.
These are 3 reasons to hire a SoHo marketing firm, which all boil down to saving you time and growing your sales:
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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