February 16, 2021

Find a West Village Small Business Marketing Firm

If you’re stressing out about marketing your West Village small business, you should consider looking for a marketing firm. Here is what to keep in mind.

Often enough, small business owners I work with in the West Village ask me about what makes a marketing firm special. It’s an understandable question to ask, and I’ve written some posts recently to address just this. But if you’re based in New York City and in the West Village in particular, you might want some specialized advice. If that’s the case, check out some of the tips I have for you below.

Digital Marketing Infographic

Small Business Marketing Firms in the West Village

In New York City and similar cities with large small business communities, competition is harder and your need for specialized marketing is more specific. This is where small business firms are most useful for your marketing needs.

We provide specific kinds of marketing help for small businesses in New York City and other large areas. We take our responsibilities seriously when it comes to your marketing needs. If you want to reach outside of just the West Village, we’re happy to help.

With some of the youngest demographics in New York City, neighborhoods like the West Village can have a rough time standing out from the pack. Foot traffic is good, but there are high amounts of turnover and people can have a tough time making choices. Walk down the streets in the West Village and you might pass ten restaurants in two blocks, for example.  

Establishing a brand for your business is a good means of making an impact. But if you aren’t working with a small business marketing firm, you might not be able to make your West Village storefront reach Times Square, Brooklyn, the internet, or the rest of the world.  

Whether you’re operating in the West Village or not, your small business can benefit from expanding your reach with a marketing firm.

Marketing Firms Can Find the Right West Village Audience and Campaigns for Your Small Business

One of the hardest parts of small business marketing is finding the proper audience to target and making sure that you are campaigning to them appropriately. According to the Digital Marketing Institute, a marketing firm’s skills include strong communication skills, proof of marketing success, marketing automation experience, knowledge of branding, and more.  

Beyond that, there are a few different responsibilities for a marketing firm to have. To summarize all of it, check out the infographic below for more information.

Social Media Marketing Infographic

Forms of Marketing Consulting to Consider

There are different breeds of marketing consulting firms that your small business might want to hire for your West Village business. Here are some of the most common forms of marketing consultancies, with some info pulled as well from Brent Purves in his article about defining marketing firm roles.  

  1. Client Acquisition Consulting  –  Client acquisition is simply about connecting specific kinds of clients with more specialized types of professions. For lawyers or real estate agents or other kinds of industries with smaller client numbers, this might be the right choice.
  2. SEO Consulting  –  If you’re looking to make content native to your site while also expanding your reach, consider SEO consulting. This is how you can rank higher on Google and other search engines, while also making the kinds of digital ads that most benefit your type of business.  
  3. Social Media Consulting  –  This is critical for Twitter, Instagram, Facebook, LinkedIn, and more. If you’re reaching out to people through social media, you’ll need the right skill set to interact with your potential customers.  

ProStrategix handles these and other types of small business consulting when it comes to marketing so that we can help you with all of this and more.

Final Thoughts

These are 3 reasons to hire a marketing firm, which all boil down to saving you time and growing your sales:

  • Find the Right Targets:  If you aren’t targeting the right demographics, you might be wasting your resources. Consulting agencies can help with that.
  • Send the Right Message:  The content you’re delivering to your audience will always be important. If you promise something you can’t deliver, or if you’re not sending a message people need to hear, you’ll be facing issues.
  • Use the Right Media:  Marketing a small business successfully in Midtown can be very hard, but it isn’t impossible... especially with a firm! Find the kinds of media that your audience uses regularly and take advantage of that knowledge.

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About the Author

Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile

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