Right Small Business Marketing Firm for Park Slope

Beyond My Ken, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons

Park Slope: Early Gentrification. Hottest Spot in BK 

The trajectory of Park Slope is quite similar to that of Brooklyn Heights. The neighborhood started to decline in the 1950s with mass suburbanization post World War II. However, Park Slope started gentrifying decades before the rest of Brooklyn. It quickly followed the path of Brooklyn Heights by creating the  Park Slope Historic District.

What Park Slope has over the Heights is the sheer number of amenities, which are nearby. There is the Brooklyn Museum, the Academy of Music, and the Botanical Garden. All of this, plus its proximity to Prospect Park makes it one of the most expensive neighborhoods in the city.  

Unless you have a very unique concept, it’s tough to compete in Park Slope.

How to Evaluate Small Business Marketing Firms

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

You Need to Know Where You Are Going Before Choosing How to Get There.

Strategy is a term that is misused often. A strategy is making a clear choice of between options. As a metaphor, I like to use a vacation as the example. The strategy is choosing where to go. The tactic is the means of transportation. Here, you need to evaluate if the agency you choose has a clear understand of where you are going and how it can deploy its tactics to help you win.

Your Marketing Needs to Deliver a Return

Sometimes marketing is an investment. Sometimes programs work. Sometimes, they fail. Regardless, you need a measurement plan in place to know which to kill and which to grow.

Testing is How You Learn

Learning is part of any marketing campaign. It is how you improve and grow. The market is constantly changing. You will be best suited to meet that change if you constantly testing.

Digital Marketing Knowhow is Fundamental

Digital marketing is a diverse field. One group specializes on web design and another on social. If you need a specialized agency for each, the costs add up quickly. Each have overheads they need to cover. This is where a full service agency can help. Those overheads are shared the different disciplines. Now, one caveat, it is important to know that the full service agency can provide the same if not better quality as the specialized.

Small Business Experience Can't be Beat

Large company solutions or carbon copies of other campaigns rarely work for small businesses. If you are seeking marketing help, make sure that the firm you chose has the experience in small business.

Risk Sharing

If a marketing firm will not share some of the risk with you, then they are not as vested in the outcome as you are.

Why Local Digital Marketing Matters in Park Slope?

In a gentrified neighborhood, your challenge isn’t so much in targeting as it is in standing out.  Local digital marketing can help you do that quickly. 

  1. Local digital marketing in Park Slope is about owning a small niche that’s novel and interesting. Then, expanding from it. Unlike other areas, the bar is high.
  2. It is important to raise awareness about your new concept quickly. Rents are not cheap, so you need to see results quickly.  
  3. Local digital marketing lets your customers you are nearby, open, different, and accessible. No one likes to travel far if they can find something closer.

Size Does Matter

I wish it were otherwise, but it is like a law of nature. The size of your account is directly proportional to the time the agency will spend on it. It is also proportional to the quality and experience of the talent that we are assigned to your business. Luckily, you can solve this problem by finding an agency where your business and budget matters to their bottom line. This is why smaller firms are preferable for smaller businesses.

Location is equally important. Most small businesses are local businesses, where the target audience is within a few blocks to mile radius from your location. Each place is unique. It has its own quirks. It takes someone who knows the area to understand those nuances. This is important because you want your ads to be perceived as authentic. Customers are easily turned off by cookie-cutter responses or creative.

Are They Willing to Share the Risk?

Marketing is not an exact science, where you say X and your target always does Y. This doesn't mean that marketing does not work or that it is a waste of time. It simply acknowledges the fact upfront that marketing contains some risk. It is true that there are best practices that can reduce this risk to optimize your return.

However, you never have complete information so sometimes even the best plans take time or need tweaking. This is why you should seek a partner who is upfront about the risk and is willing to share it with you. You also have to be willing to invest the time in following best practices. If you are dictating all the terms, then it is only reasonable that you accept that risk.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in Park Slope for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in Park Slope, you'll want help from someone who understands the lay of the land, character of the neighborhood and the daily flow. You need to stand out quickly, or you’ll likely be lost.
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can be less intimidating, with the added benefit of one-on-one help from the best the company can offer.

See more about Small Business Marketing in Park Slope. If you are more interest in the borough, you can see our Small Business Marketing in Brooklyn. If you want the full city, you can see our Small Business Marketing in NYC.