Find the Best Small Business Marketing Firm in Brooklyn Heights

Rickbern, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons his is an image of a place or building that is listed on the National Register of Historic Places in the United States of America. Its reference number is 66000524.

Brooklyn Heights: Gentrified without Gentrification

Brooklyn Heights has a different gentrification story. It didn’t go through the typical urban decay then rebirth with an influx of creative young people. Brooklyn Heights actually had its revival in the 1950s, as a response to all the highway building spree. It cemented its character in 1965 when it became the Brooklyn Heights Historic District.  

Being the first neighborhood designated as a historical landmark, Brooklyn Heights has avoided some of the pitfalls caused by gentrification projects in other neighborhoods. It kept its human-sized brownstones instead of condo canyons, which would have likely been its fate.  

Why Local Digital Marketing Matters in Brooklyn Heights?

In a gentrified neighborhood, your challenge isn’t so much in targeting as it is in standing out.  A modern, fast web design can help you get your message out. 

  1. Web Design in Brooklyn Heights is about owning a small niche that’s novel and interesting. Then, expanding from it..
  2. It is important to raise awareness about your new concept quickly. Rents are not cheap, so you need to see results quickly.  A fast, intuitive web design can do just that.
  3. Mobile lets your customers you are nearby, open, and accessible. No one likes to travel far if they can find something closer.

How to Evaluate Small Business Marketing Firms

Use the 6 Key Factors

6 Factors Great Small Business Marketing Agency

You Need to Know Where You Are Going Before Choosing How to Get There.

Strategy is a term that is misused often. A strategy is making a clear choice of between options. As a metaphor, I like to use a vacation as the example. The strategy is choosing where to go. The tactic is the means of transportation. Here, you need to evaluate if the agency you choose has a clear understand of where you are going and how it can deploy its tactics to help you win.

Your Marketing Needs to Deliver a Return

Sometimes marketing is an investment. Sometimes programs work. Sometimes, they fail. Regardless, you need a measurement plan in place to know which to kill and which to grow.

Testing is How You Learn

Learning is part of any marketing campaign. It is how you improve and grow. The market is constantly changing. You will be best suited to meet that change if you constantly testing.

Digital Marketing Knowhow is Fundamental

Digital marketing is a diverse field. One group specializes on web design and another on social. If you need a specialized agency for each, the costs add up quickly. Each have overheads they need to cover. This is where a full service agency can help. Those overheads are shared the different disciplines. Now, one caveat, it is important to know that the full service agency can provide the same if not better quality as the specialized.

Small Business Experience Can't be Beat

Large company solutions or carbon copies of other campaigns rarely work for small businesses. If you are seeking marketing help, make sure that the firm you chose has the experience in small business.

Risk Sharing

If a marketing firm will not share some of the risk with you, then they are not as vested in the outcome as you are.

Creativity Wins Points.

According to Best Designs, original graphics are the most successful. 

“Original graphics make up 40% of all successful visual content that accomplishes marketing goals, but 43% of marketers struggle with the consistent production of captivating visuals.”

Since we are communicating one message, the artwork that supports it must work very hard to support the message. This is where local market know-how can really help. Original photos and images of your business in Brooklyn Heights interacting with your neighborhood can add value.

It also helps with when your calls to action focus on local events in and around Brooklyn Heights or at your business location.

email marketing for small business call to action

Call to Action

Every email, no matter how trivial, should have a call to action. This is where all the hard work above pays off. If we omit one, we just wasted resources that could have been spent more cost effectively.

We cover email list building in great detail in our post on small business email marketing. Again, we will just hit the highlights here as it pertains to Brooklyn Heights. Every neighborhood has summer fairs. While these were severely impacted by COVID, in our post COVID world they should roar back with a vengeance. It would be smart to see if you could piggy-back off one or more of them.

Incentives, deals, free trials, and samples are all great options when developing your calls to action. See if you can partner with your neighbors to create a shared promotion. This way one shopper in Brooklyn Heights has two or more places to visit while out in the neighborhood.


Why Local Digital Marketing Matters in Brooklyn Heights?

In a gentrified neighborhood, your challenge isn’t so much in targeting as it is in standing out.  Local digital marketing can help you get your message out. 

  1. Local digital marketing in Brooklyn Heights is about owning a small niche that’s novel and interesting. Then, expanding from it..
  2. It is important to raise awareness about your new concept quickly. Rents are not cheap, so you need to see results quickly.  
  3. Local digital marketing lets your customers you are nearby, open, and accessible. No one likes to travel far if they can find something closer.

Size Does Matter

I wish it were otherwise, but it is like a law of nature. The size of your account is directly proportional to the time the agency will spend on it. It is also proportional to the quality and experience of the talent that we are assigned to your business. Luckily, you can solve this problem by finding an agency where your business and budget matters to their bottom line. This is why smaller firms are preferable for smaller businesses.

Location is equally important. Most small businesses are local businesses, where the target audience is within a few blocks to mile radius from your location. Each place is unique. It has its own quirks. It takes someone who knows the area to understand those nuances. This is important because you want your ads to be perceived as authentic. Customers are easily turned off by cookie-cutter responses or creative.

Are They Willing to Share the Risk?

Marketing is not an exact science, where you say X and your target always does Y. This doesn't mean that marketing does not work or that it is a waste of time. It simply acknowledges the fact upfront that marketing contains some risk. It is true that there are best practices that can reduce this risk to optimize your return.

However, you never have complete information so sometimes even the best plans take time or need tweaking. This is why you should seek a partner who is upfront about the risk and is willing to share it with you. You also have to be willing to invest the time in following best practices. If you are dictating all the terms, then it is only reasonable that you accept that risk.

If you need help with marketing your business, please do not hesitate to contact us.

Things to Remember…

If you're thinking about finding help in Brooklyn Heights for your small business, here are the things to keep in mind.

  1. Find a firm that knows your area. If your small business is marketing in Brooklyn Heights or the surrounding area, you'll want help from someone who understands the lay of the land, character of the neighborhood and the daily flow..
  2. Find a company you can trust. If you can't trust a business to have your best interests, you're already going to be left in the lurch. Make sure you have a guarantee that your business will be treated fairly by all parties.
  3. Get the size of help you need. A larger firm can provide more resources and can do more things. A smaller firm, on the other hand, can be less intimidating, with the added benefit of one-on-one help from the best the company can offer.

See more about Small Business Marketing in Brooklyn Heights. If you are more interest in the borough, you can see our Small Business Marketing in Brooklyn. If you want the full city, you can see our Small Business Marketing in NYC.