When you're shopping for knowledge, it is tough to determine the quality before you buy it. It's the same challenge for any service provider. I love the LES, but we all know it can be a tough neighborhood to get the right type of small business marketing help. Here's how you can cut through the clutter.
Marketing is fundamentally about behavior. To understand behavior, you need to have an understanding of the culture. While we share similar traits, each neighborhood has its cultural quirks. If you understand the specific quirks of the LES, your communication will be more authentic and appealing.
Neighborhoods like the Lower East Side downtown can frequently get lost in the competition. You can't just rely on foot traffic to get attention to your small business. Plus you will face competition not only across the city but likely in Lower East Side as well.
This is why a marketing firm that knows your neighborhood matter so much in New York City. You wouldn't treat a small business on the LES the same way you would a business in Harlem, and this is where a marketing firm can help the most.
The right small business marketing partner will want to be vested in your outcome. They know marketing is a risk. You shouldn't have to bear it all on your own. They need to be confident enough in their skills to own some of the risks. If they are, then you know they genuinely want to help make your Lower East Side small business succeed at marketing.
The help a small business marketing firm can provide depends on how well they know your LES market and the quality of the people dedicated to you. Really, there are many different benefits to marketing firms of different sizes. As Liz O'Neill points out on the Precision Marketing Group blog, outsourced marketing is mostly about putting the burden of marketing on a group that can handle it.
If you're thinking about finding help on the Lower East Side for your small business, here are the two things to keep in mind.
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Brian Cairns, CEO of Prostrategix Consulting. Over 25 years of business experience as a corporate executive, entrepreneur, and small business owner. For more information, please visit my LinkenIn profile
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